Life, 1910-02-10 · page 5 of 36
Life — February 10, 1910 — page 5: what you’re looking at
What you’re looking at
This page contains no political cartoons. Instead, it features: 1. **Letters to the Editor** ("From Our Readers"): Readers debate Life's editorial policies and content, with one correspondent criticizing the magazine's approach to medical and social issues. 2. **Advertisements**: The dominant content includes ads for a Casgrain Speedometer, Hicks Pines (for screens), and Bromo-Seltzer (for headaches). 3. **Reader Response Section**: An editor's reply defends Life's advertising model and editorial independence, stating that reader complaints about advertisements won't influence their publishing decisions. The page is primarily concerned with magazine business practices and reader-editor relations rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
12 TOURS TO EUROPE Leave in April, May, June, July and August. All parts of Europe, including Oberammergau, DEPOTTER TOURS, Gist yea, 32 Broadway, New York. Casgrain Om Speedometer From Our Readers (Continued from page 231) An Illustration To Tue Evitor or Lire, New York City. Deak Lire:—Your double-page pic- ture in the Spinsters’ Number 1s stir- have, I think, followed your crusade against vivisection pretty closely. Ac- cording to your custom in following other editorial policies, you present but one side of the quéstion—(it is a question, isn't it?)—and always join that side which appeals most strongly to human. hearts, quite regardless of human in- stinct, thought and reason. I do not ob- ject to a mud-slinging contest, but I do object to mud-slinging where there is no contest. -In this vivisection question there is no contest because your defend- amis are, serious, men—physicians and editors of medical journals which do not reach the people at all. Is it entirely fair for the editor of a joke book to do his utmost to mould public opinion to his beliefs, when the men who have made a life study of the question at issue have no hearing at all? Should not Lire be 2 fair-minded journal ? To intelligent people melodrama is distasteful. The picture I have just seen is essentially melodrama, And melo- drama is not high art simply because it is not truth, Suppose the editor of Lire, lies ill and near unto death, A noted physician stands inactive at his bedside. “What is the matter with me?" sroans the editor. The doctor shakes his head sadly, but does not speak. It's my heart; don’t you think it’s my heart, Doctor ?’”” Still no answer, “Doctor, why don’t you do something for me The doctor smiles. “Sorry, my good man,” he says, “ But all the knowledge Thave that would apply to your case I earned from vivisection. You don’t be- lieve in that, you know, so—well, call in your art editor; probably he can help you. Good-day. But the art editor is down at the office on a batch of anti-vivisection cartoons. Requiescamus in pace! Yours truly, Arnoup C. Heatit, Barwcewater, Mass., Jan. 19, 1910. Does this show the effect of vivisee- tion on the medical man? Does he leave a poor editor to die merely be- cause of a difference of opinion? Oh, shame! A large individual figure, of the size shown above, for every mile. Guaranteed absolutely steady. Descriptive catalogue on request. Couch & Seeley Co. rane sine HICKS PINES FOR SCREENS This shows a Long Island estate entrance lodge, screened. Have you some like problem? We can solve it immediately with our large trees. No waiting for them to grow up. New estates can at once have the seclusion of oid English grounds, centuries old. Carioad lots delivered at, stations within 100 miles of New Yor! Approximate No. Height Spread PP ee Car 20 fe he 00 trees. Rie ote das ist ante is“ Single Trees Crate Send for catalog ISAAC HICKS & SON Westbury, Long Island SELTZER CURES Perhaps Epitor Lire: New York. «Dear Sir:—What is the matter with Live? For years I have enjoyed its virile humor, but the past several issues ave been lacking altogether in vigor or in humor. I shall test a few more is- sues, but if the weak feministic attempts at humor continue I shall sadly pass up the periodical as another one of the publications which has been deprived of virility by the money of the rebellious woman: Sincerely, Scuppay Ricwarpson, San Antonio, Tex., Jan. 17, 1910. Drar Lire: I have been in love with Lire for years, and have never found cause to complain or grumble. But now, alas! I have a grievance. Live is being bur- dened with advertisements like any chea American magazine, and, worst of al one must chase the reading matter in and_out among a maze of advertising stuff till one is giddy. And then the long stories are split up as in Lire’s “‘bete noir,” the Ladies’ Home Journal. Ir, the most interesting place one sees “continued on page so-and-so,"” and then one has to hunt for the remainder, and not once, but often. Is Lire degener- ating into a money-grubber? Is. Lire losing the good taste, the high ideals that made it unique among all American publications? Does Lirr mean in the end disillusion? Aw Apsirer ano Wett Waster. No! Thrice no! But we cannot drive away those advertisers. Be- sides, you will find a lot of good reading matter—original, too—among those pages. Moreover, Lire is the best advertising medium in the world, and our million readers must know where to get all those desirable things. HEADACHES 10¢,, 25c., 50c., and $1.00 Bottles. comicbooks.com