Life, 1910-02-10 · page 2 of 36
Life — February 10, 1910 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. It features ads for automobile accessories and parts from the 1910s-1920s era: **Main content:** The "Jones Live Map" advertisement showcases a phonograph-based road navigation device—essentially an early audio guide using recorded directions. A companion "Jones Speedometer" ad emphasizes precision engineering for automobile instruments. **Historical context:** These ads target early motorists navigating unmapped roads without GPS or paved highways. The "Live Map" represents contemporary innovation in automotive convenience technology. **Secondary ad:** The "New Jones Yobel" promotes an automotive signal device, while smaller ads discuss spark plugs and other mechanical components. There is **no political cartoon or satire** on this page—it's a straightforward product advertisement section from a period when Life magazine mixed humor content with commercial ads.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered at the Post Office at New York, N. ¥., 8 Seat Published every Thenday. Annual Subscription, Olice at New Yo Five Dollars. Single Copies. Ten Cents Copyright in Emglan and the Hiritish Possessions, is the phonograph of the road. It has disc records covering the i You insert the record of the trip you : Not out loud, ‘but with a pointer that always points the way—that tells you where roads of the entire world. want to mi The Live-Map “plays” it. you_are now and what to do about it To have it with you is lik a man who knows ev NEWJONES YOBEL There is a vast difference between an auto- mobile signal which says “I'm coming,” and one whi ys t out of the here.” * One is a gentieman’s request for his fair share of the 1; the other is an insulting, abusive command to get into the ditch. At the sound of one signal a man turns out with quick civility; at the sound of the other he unwillingly sulks aside. Mr, J. W. Jones wanted a signal that would get the road without getting everybody mad, so he invented the New Jones Electric Yobel. It is a signal that carries as far as any of the shricking horns, but gives no offense, It sounds one harmonious, penctrating note. It is not the loud, coarse, vulgar blast of the rowdy. It is the signal of a gentl "s car. less electricity than any other signal. Send us the name of your dealer and we'll him deliver you New Jones Electric i of ten days’ free trial. You'll never send MoToRoL. Enables you to take hills on “the SOOT-PROOF SPARK PLUG. It puts the soot where It won't do any harm: MEZGER AUTOMATIC WINDSHIELD. Up in a jifly—down In a jifly. | having with you in your machine 'y road, every corner, every crossing, every by M Jone meter. It protects you against the shoddy sub- stituter and the shoddy-service price cutter, UNITED MANUFACTURERS. 7oth Street and Broadway, N.Y Please send me information about Jones Live Map lones Speedometer eee Fluid Oil ticut Ignition Rol, Soot-Proof Spark Plug .... Mezger Automatic + Weed Anti-Skid Chains Name Address Dealer's Name. Add re88 soc landmark, every puzzling fork and cross-road in the whole world. It has the humanness of the phonogra J. W. Jones, inventor of the disk ‘phonograph Record, peedometer, Jones Electric Yobel and the Jones Taxi- Send for about it and adds for full measure a fascinating set of artistic photographs of dilemmas of the road. ph, for it was invented he Live-Map,” a free book that tells you all JONES SPEEDOMETER GEARED-TO-THE°-TRUTH Other speedometers depend on a magnet to pull the indicating hand around to the point that shows the speed. You know how uncertain a magnet is. Weather and altitude make it v The electrical apparatus on your car and side magnetic influences make it vacillate. It is always unreliable, but especially so when its strength has leaked out. There is no magnet in a Jones Speedometer. The speed is transmitted from your wheel to the dial by a metal-to-metal shaft-and-gear con- nection. This direct drive can never weaken, never vary. That is why we say the Jones Speedometer is “Geared to the truth.” All other makers have been compelled to stop in- fringing on the Jones method of direct drive. If your dealer doesn’t keep the Jones Speed ometer don't accept a vacillating instrument just because somebody might happen to recommend it. You'll regret it. Send us the name of y dealer and we'll see that you get a Jones Speed ometer at once. WEED CHAINS. Eliminate the only dans left In motoring. . CONNECTICUT IGNITION SPECIALTIES. Everything you want for ignition. tmQON-FLUID OILS, Go farther than any other. WE FILL MAIL ORDERS ONLY IF YOU MENTION YOUR DEALER'S NAME AND ADDRESS, SO THAT WE CAN ADJUST THE MATTER WITH 11M UNITED MANUFACTURERS, 76th Street and Broadway, New York Dua | Good neverth rent a That scious Known Here 2 Gene confirn refer y Herald to the his so to bim Louis. The ‘got int asserv: The st in Mes born the Lit elled. day st wear | law, be You ¢ =} friend] then, b ones the lav As | other comicbooks.com