Life, 1910-02-03 · page 7 of 44
Life — February 3, 1910 — page 7: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement**, not editorial satire. The Firestone Tire & Rubber Company showcases their "Demountable Rims" — a then-modern convenience allowing drivers to quickly remove and replace damaged tires without tools. The four illustrated panels demonstrate the practical advantages: jacking up a wheel, removing the damaged rim, substituting a spare, and resuming travel. The advertisement claims Firestone dominated automobile show exhibits and earned endorsement from the Motor Car Industry of America. The accompanying text emphasizes reliability and time-savings for motorists — key selling points in the early automotive era when tire failure and flat tires were common problems requiring roadside repairs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ers he sis ol ed “ETP” Winter Tours to the American Mediterranean Steamship Lines linas, Georgia, San Do- { mingo via CLYDE LIN H ifornia, Pacific Coast points XK West Coast, Mobile and sin MALLORY LINE: Porto Rico. €A cruises to and around the Island via FPORTO RICO LINE; Nassau-Cuba- & Mexico-Yucatan, with rail connec- Attractive Winter Rates Liberal Stop-Over Privileges “Address District Offices wt Washington St. fen; 03 South Ci fark Sts Chestnut S| Faibaetpn New York, The Patient Man Mr. Henpeck had hesitated a long while about doing this bold thing, but he felt that now was the time or never. “Dear,” he said in a very timid voice, “I wish you wouldn't call me ‘Leo’ any more.”” “Why not?'? demanded his wife ex- plosively. “Leo is your given name." “I know, my dear, but it makes my friends laugh when you call me that. I was thinking you might call me ‘Job,’ just for a pet name."'—Catholic Stand- erd and Times. All Kinds all kinds of people to make id the ready-made philos- inly," answered the plain per- jook at explorers. Some of them excel with mathematical instruments and some with typewriters and picture ma- chines.""—Washington Star, BREWERY BOTTLING BEARS THE ed ana Black Label Lest for it anit you weill be sure of vetting Ale in perfection enttatine Dealers and Places EVANS & SONS, Hudson, N. ¥. Here is the Evidence—Read It Then judge for yourself whether or not your car shall this year be equipped with Firestone TIRES and DEMOUNTABLE RIMS Jack up wheel and unlock rim with damaged tire— Substitute a spare rim with already inflated tires— And resume your journey without loss of time, annoy- ing exertion or even tire-pumping. At the International and the National Automobile Shows recently held in New York, the record of tire and rim equipment on all exhibit-cars com- bined showed the following over- whelming preference. More Firestone Tires than any other. More Firestone Demountable Rims than any other. More car manufacturers showed Fire- stone Demountable Rims than all com- peting makes combined. These tires and rims that last year so con- clusively outclassed all others, have thus been emphatically endorsed by the Motor Car Industry of America as the most thoroughly practical equipment of the year. In selecting your own tires and demountable rims can you afford to use equipment less emphatically endorsed P Our new Tire Equipment Book gives you full in- formation. You should have it. Send for it now. FIRESTONE TIRE & RUBBER CO. pens “America’s Largest AKRON, 0. Exclusive Tire Makers” 14S Colambus ve 3 Chicaro, DIRECT FACTOR? BRANCHES: Boston, Mi IIL, 1442 Michigan Ave.; Cleveland, Obie, 1918-22 Euclid Ay 240-2 Jefferson Ave. Les Anscles, Cal. 957 South Main Si 5904 Penn Avenue; St. Louis. Men. cer. 23rd and Olive Streets; ‘Se Wash., 918 East Pike Street. Atencies almost everywhere else. The Earmar of Truth R. T. C. MINOR, a_ well-known D scholar of Cincinnati, expresses clearly defined opinions on the Pasteur Institute: Lutaud and other investigators have shown not only the great danger, but the futility of this alleged cure for canine madness. Can one single au- thenticated cure made by the use of Pasteur serum be adduced? For a number of years we closely followed this particular subject, together with Lutaud, Boucher and ‘numerous other close observers, and we could only reach this one conclusion: That Pasteur in- mn stitutes were centers of pure medical fakerism. The records show that many persons bitten by animals and given in- jections of Pasteur serum fell victims to the infective virus, and developed hydrophobia in some well-authenticated instances where the dog was found to be not even mad, but alive and well. There is far more safety in that hum- bug, the madstone, owned by some old woman in the next county. At this day it seems astonishing that any American hospital should employ one of the most exploited and least ethical of French sensational fads. If some one will give us one or two well-authenticated cases of hydrophobia cured by the Pasteur treatment we shall be trely apologetic. comicbooks.com