Life, 1910-02-03 · page 36 of 44
Life — February 3, 1910 — page 36: what you’re looking at
What you’re looking at
This page primarily features **automobile advertising** rather than political satire or editorial cartoons. The main content is a Palmer-Singer motor car advertisement showcasing their "Six-Sixty" model ($3,900) and touting manufacturing superiority over competitors. The "Impudent Interviews" section at the top appears to be a continued literary piece (from page 219) featuring an unnamed speaker reflecting on his fame, travels, and prolific writing—possibly a British author given references to "Jingo politics" and "Britons." The tone is self-congratulatory about commercial success regardless of quality ("Masterpiece or Tommyrot, you bought my books"). The Palmer-Singer ads emphasize American manufacturing excellence and quality construction details, claiming their vehicles incorporate superior features that competitors later adopted. This reflects early 1910s automotive industry competition and marketing tactics emphasizing domestic pride and technical innovation. There is no political cartoon visible on this page—it is primarily commercial advertising typical of Life magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
+ LIFE: Impudent Interviews (Continued from page 219) Oh, my views are often crude, And my manners mostly rude, But Stanley, Jock and Terence were the best of friends with ME. Far went my fame, and afar I went to follow it, Ranged the zones and continents and roved From Sea to Sea; And I wrote of all I saw, And I flicked you on the raw, But, Masterpiece or Tommyrot, you bought my books of ME. Oh, I have whooped for entangled Jingo polities, Told of sordid battles and of Britons up a tree; Licensed under Selden Patent - PALMER-SINGER SIX-SIXTY with Gunboat Body $3,900; 6 cyl., 60 H. P., 65 miles an hour Palmer-Singer Cars have heretofore been built in small quantities and sold to the select few from our headquarters in New York City and our Branch in Chicago. The demand in these two cities consumed our output. The Cars We Built We combined in one make, for the first time, the very best points of construction to be found in the finest foreign and American cars. Our 1908 cars had selective type transmissions with FOUR spceds forward and reverse, with direct drive on 3rd speed, multiple disc clutch, im- ported ball bearings throughout, drop forgedf-beam, nickel steel front axles, four brakes all on the rear wheels—internal expanding, and equalized, Bosch Magneto, etc. How many of the best American cars have ALL of these features to-day? Yet most of the high-priced makes have some of them, Our 1908 were so good that the ser- vice they give to-day is as good or better than thei owners can get by buying a new car of another make, The Result Our cars were purchased by men who wanted the best car that money could buy—men who had owned many cars and could find no other make here or abroad which would give them the constructional points, the material, the workmanship of the Palmer-Singer line. We could not build our Four-Thirties (4 cyl. 30 H, P.) and our Six-Sixties (6 cyl.. 60 H. P.) fast enough, This demand slowly forced us to in- crease our output. We have sren other manus facturers adopt points of Palmer-Singer_con- struction, year by year, BUT NO OTHER ONE MAKE HAS THEM ALL. We want you to know how Palmer- Singer cars are made and what they are made of and their prices. Cut Pa ‘out the coupon, fill out and send to SINS us, It may save you $2,000 1620 Broadway and it will give us a great New York City deal of satisfaction, Please send tech- nical description of your cars to Name. . Address... Our 1910 Cars The Palmer-Singer 19f0 Models are two years anead of any other make. There is no desirable point of design or construction in use in motor cats to-day which we have not been using for over two years and refined to the point of per- fection, That is why our cars are finer—better —thaa’ any others duilt in this country at any price. We have our own factory in New York City, where the best workmen in the world congregate and where the best materials can be purchased at the lowest price. Note the Value We Offer Do you want extreme speed, tremendous power, an endurance to stand any’use and per- fect reliability? Our Six-Sixty, 6 cylinders, 60 H. P ‘sells for $3,500 with § passenger body and you can't buy a3 much elsewhere by paying $2,000 more. Do you want a light car? Our Four-Thirty (4 cyl, 30H. P.) is the sweetest. richest, hand- somest, light car made to-day. It selis at $2,500 with S$ passenger body (baby tonneau), It is very fast _and powerful, too, and you can't buy more endurance. or reliability by paying $2,000 more or by paying any price. PALMER-SINGER MFG. CO. 1620 Broadway, New York 1321 Michigan Ave. Chicago Siz Sisty with Raving bedp—duy “ha Old and New Here isa style of Bookcase—that will appeal to those who are seeking new and attractive quarters for the books they already possess, a8 well as to those whoare engaged in the delight» ful task of just planoing a new library. ‘Those who prefera combination of Bookcase sections that will harmonize perfectly with the furnishings of axy room will find this style to meet their ideas fully. Globe=Wernicke Elastic Bookcases Are ballt 10 sections of units that interlock and eas be built up lato stacksof any desired height. ‘You exo purchase ove unit for the Rave and edd additional units a2 your books! Look for the Globe- WarnteRe trade. tection against: of being able to cbtain dup! Sautorm. prices, trlght prepaid vey m0. Send for Book of ateseribing the distinct styles and Gaishes of Globe ‘Wernicke Bookcases, giving prices oo ond Goish wade, Thie took—torether wit 10, 25, (9 aod 100 "World's Best Books Dusiled without cost, Slnply address Dept PACH, The Globe Werntche Ca, Cincinnati, U.S.A, Branch Stores: New York, 380382 Broadway (Chicago, 224-228 Wabash Av.; Boston, 91-93 Federal St, I have bellowed double bass For the Glory of the Race, And Ministers and Sovereigns have taken tips from ME, Ah, I have twanged of the choo-choo car and fiving-ship, Imaging my world and the wonder yet to be Electricity and Steam And the Piston and the Beam And the Triple-action Whirligig art Poetry to ME. Now what remains but to sing the Song of Calculus, Logarithmic lullaby and algebraic glee? T will chant in Lowland Dutch Of Quaternions and such, And the boundless Fourth I shall delight to honor ME! Arthur Guiterman. CLUB LI ‘An Ideal Bridge Card, Sept. 24 c Meatrated eatalog off Finsclifin & Conetre t comicbooks.com