Life, 1910-01-27 · page 35 of 36
Life — January 27, 1910 — page 35: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire or political commentary. Life magazine is promoting Hampton's Magazine's February issue, which features explorer Robert Peary's account of reaching the North Pole (1909). The image shows the American flag that Peary planted at the pole, with numbered marks indicating previous "farthest north" expedition points. The accompanying text celebrates this as "the most significant trophy of modern times" and "the greatest discovery since that of Columbus." The appeal is straightforwardly patriotic and sensationalist: Hampton's is selling subscriptions by offering exclusive access to Peary's first-person narrative, positioning it as essential reading for educated Americans. There's no satire here—rather, genuine contemporary excitement about polar exploration as a symbol of American achievement and human triumph over nature. The text emphasizes the magazine's quality editorial work and diverse feature content to justify its 15-cent price.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*LIFE* a a IS THE FLAG PEARY NAILED TO THE POLE HE most significant trophy of mod- ern times. It has waved at the apex of the earth, where a day and a night are a year, and every direction is south. No battle flag was ever planted in the enemy’s stronghold after struggles as severe as those which car- ried this banner to the goal. It is the Star Spangled symbol of courage and 7 ’ endurance and faith beyond compari- é son. It is the emblem of man's con- quest over every obstacle, the triumph of spirit over matter. We have reproduced this priceless trophy in fac-simile in colors on the cover of the February number of Hampton’s Magazine. You should preserve this reproduction among your most treasured possessions. Read Peary's Own Story now appear- ing exclusively in Hampton’s Magazine — Every instalment is complete in ny well itself. ‘erraht, 1909, by Robert E. Peary. pyright, 1909, by Benj. B. Hampton. es ct from its folds mark all the “farthest” northern points of the Western "Fiemisph t and 2 left at Cape Whoever takes pride in being well- He esp. 3a Cape Thome Hub ah Cape Gila 6 Feary Eacty eg a 1008 SERS: REARS (estonia os AG or Beoraary read and well-posted in regard to the d's progress, should read this story of the greatest discovery since that of Columbus. No other gazine feature has ever aroused such wide-spread interest among thinking people. -| HAMPTON’S e Best Magazine in America” 15 CENTS February On Sale Now The cost of the editorial and art work and allied executive work, in HAMPTON'’S is the new type of magazine. It gives you more than Boath's issue of HAMPTON’S amounts to about $25,000 cash, en- entertainment. | It tells you news and information. It gocs to the heart ry ia addition to the cost of printing, paper, distribution, etc. (One of the really big happenings of current history—things all live men and =, “Peary’s Own Story,” to appear in only eight numbers, cost over women ought to know. Hundreds of the best fiction writers, scores of the 0 alone.) This means that you get $25,000 worth of high-cla world’s most eminent_men—men who do great things—are being paid readable magazine material for 15 cents, or about 1,800 pages of the phenomenal prices by HAMPTON’S for their very best work. fading matter in twel ‘or $1.50. 1 SPECIAL OFFER 12 this advertisement we can ss ——————— rive you only a hint of our The Scores of Other Great Features and Fiction Giana Tor 1910,” We want you to icad the magazioe tac and judge it by its contenss pend us 25. ene Cy we _ articles on such a r.. General Theodore A. Bingham. Alexander Hume Ford, athe maxssine (or three months ane sca yon ext, sen Wanciacponcnic Re | Rice Chae Dore Thoma ra a Photogray t of Commander Peary free. ad 37 ee he Nexro Politics, Women's SHORT STORIES—magni! ion every month i Mis Othe Gays elity seid Sedive deametie anos. —short stories with a human f em, a breadth : FR EE: : Fo out hie, coupon and mail it el R itty and incisive dramati ics. and vitality such as you will fin: . Q stamps or coin. M ol Robley D. Evans on the Panama Canal and In February: “The Consuming Flame.” a great tragic HAMPTON'S, MAGAZINE, ‘onal interest. a ater ator of 75 West 35th Street, New York. 8 of the billions of dollars’ worth of sea stories, James B. Connolly, whom Roosevelt choose : tosed y-five cents for which you are to vert 1 Gah gold on other Property now owned by Uncle to be the Kipling of our Navy. : art ans rena Bere of Hamsters eer ul the non it ld the trusts a fe ing the first instalment of Peary’s Own Story). the POE oe at eed thats pventh Hahei the pert of the famous “Luther February number (with the North Pole flag in colors) to Sreusnpr! Ruseell shows clearly and definitly in detective fiction by Edwin Balmer. ee ere cay musth bs teicher 5 . fortunes of Huntington, Harriman and y ‘03 ree i . " G nak Mde out of the Southern Pacific and other story of cha Dy Se eta po: Seat Davia huiesor “Opportunity” by Helen Brooks, is a terse, sardonic die of importance by Lincoln Steffens, Vance tale of a man who did not make good. hard sow C. Welliver, Samuel Hopkins Adams, Other stories by Clara Morris, Tenore Willsie, Sarah ck-on, John L. Mathews, Eugene P. Lyle. Josephine Bayless, THE WILLIAMS PRINTING COMPANY comicbooks.com