Life, 1910-01-27 · page 25 of 36
Life — January 27, 1910 — page 25: what you’re looking at
What you’re looking at
This is primarily **a full-page advertisement**, not political satire. The page promotes the Sturtevant Vacuum Cleaner, a household appliance from the B.F. Sturtevant Company (based in Hyde Park, Massachusetts). The "oddly shaped fan" illustration at top left shows the machine's technical innovation—its distinctive fan design that creates continuous suction, claimed superior to pump-based competitors. The lower illustration depicts the cleaner as "easier to move than a baby carriage," emphasizing its portability. The advertisement emphasizes engineering credentials: Sturtevant engineers designed fans for industrial use (mines, grain handling, factories) before adapting the technology for homes. Key selling points include the one-inch hose delivering strong suction, specialized cleaning tools for different surfaces, and durability—"simple" enough for a child to operate, lasting for years. This reflects early 20th-century marketing strategy: establishing industrial credibility to sell consumer products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ssurdly actual- e things that count in Vacuum Cleaning of Air and are Volume faking thousands of revolutions per minute, creates an ab- Jutely even strong suction of more volume and velocity t the cleaning tool than any other device practical for a atable vacuum cleaner. Scientifically designed fans have wonderful power; for in- kance, our fans ventilate mines, raise wheat from ships, ive chopped corn stalks into silos, convey kindling wood, exhaust dust and refuse from carpet cleaning plants and hher dusty factories. Sturtevant engineers have experimented three years to sign the most efficient combination of fan, motor and dust lector for household vacuum cleaning, and this set is the bsult—it draws through an inch tube xear/y 100,000 cubic vhes of air per minute—a force that withdraws dust and it with a thoroughness that gives to our cleaner a unique itary value. Many of the cleaners of our design and manufacture have en disposed of by a selling company (not under our name) rd have given perfect satisfaction. We would not offer a ner under our own name until it had been proved worthy i the fullest Sturtevant guarantee EVENNESS: A vital advantage of fan-made suc an intermittent flow of air. ang, tool fg moving rapidly: evenness of suction Details of construction of the VACUUM CLEANER The cleaner consists of the machine, 12-foot hose, Various tools for clean- ing, 20 feet electric lamp cord and plug, and is operated from an incan- descent electric light socket. The motor is the same high grade we use in all our work, absolutely guaranteed. ‘The fan is one picce of aluminum, which, becaus¢ of strength and lightness, is better than any other material. By using one-inch hose (most cleaners use 3~4-inch hose) greater vol- and air velocity are secured at the tool, enabling it to pick up larger particles, and clean at greater distances from the tool than is possible with a smaller volume of air. ‘The cleaning tools cover all needs; 1. The regular floor tool, with swivi joint, makes perfect contact with the floor at any angle the handle is eld, making it easy to clean thoroughly under furniture. 2. Brush and hardwood floor attachments to slide over the regular tool. 3. A stair tool, narrower than the floor tool, without flange, to reach corners. 4. A long flat library tool for tops of books on shelves, also pigeon holes, radi- ators, etc. §. Two lengths of aluminum tube handle. The deaner is on rubber tired wheels and can be moved about, with more case than a baby carriage and can be readily taken up or down stairs Very handsome, finished in aluminum, occupies less than two feet square. Weight 65 Ibs. There is nothing about the machine to get out of order. It is so simple that a child can operate it, and so soundly made that it will last for years. There is practically nothing about it to break or wear out. ¢ dust receptacle will hold the gatherings of mont! and yet is easily GUARANTEE In judging vacuum cleaners, remember that this is made and abso- lutcly guaranteed by the firm that for many years has designed and marketed more high-grade air-propelling fans than all other concerns in the world combined. Also that our unqualified guarantee is complete insurance against any dissatisfaction on your part. over that of a pump cleaner is the continuow: ‘This avoids jerking the threads of fine fabrics or leaving streaks whe: ILITY: A revolving fan has little wear and tear and cannot leak, while a pump is wrenched bi coand by every plunge and must soon loose efficiency on account of leakage. Sturtevant fans, installed tity years in the hardest kind of service and still doing good work, testify to their durability RELIABILITY: Our fans, driven by our electric motors make possible the high speed of United States Our forced draft fans in battleships are no ntips and they must be trustworthy as engine or propellor. martully designed and made than those in our vacuum cleaners. IFFICIENGY: Tnis fan looks very simple but ev luper of blade—is the result of exhaustive tests. fie frit perfect apprication of that principle. y inch of it—in curvature, in weight of metal, in breadth Yun suction is ideal for vacuum cleaning and tus Easier to move than a baby carriage-from room to room, or ap and down stairs, ADAPTABILITY: The Sturtevant Vacuum Cleaner keeps rooms ¢lean, to a degree that sweeping, and scrubbing never can, and:it docs all this with practically no labor whatever it meets the rents of large or small homes, and also gives perfect satisfaction in hotels, theatres, and public institu- t, itis the only small compact machine which will run continually ye same satisfactory work as the larger system machines. i fate. Write for Ilustrated Booklet No. 11 to ithout getting out of order * It reaches any spot within 32 feet of an B. F. STURTEVANT COMPANY General Office: HYDE PARK, MASS. Machines can be seen at BRANCH OFFICES: New York; 1 3.135 N. 3rd St.. PMerton bldg, St. Louis; 530 S, Clinton St., Chicago; 71 Park Bidg.,. Pittsburs Pond; ussaton,. D. Ci 34 Oliver St. Hoxton; 707 Phoenix Wide... Minneapoli 1108 Granite Bidg., Rochester; 326 Hennen Bldg., New Orleans We are glad to quote trade terms to good dealers. Phila.; 320 W. 3rd . Cincinnat: Wash. Loan and 423 Schofield Bldg. comicbooks.com