Life, 1910-01-20 · page 3 of 36
Life — January 20, 1910 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes "Welch Grape Ball," a refreshing drink made by mixing Welch's Grape Juice with carbonated water and ice. The ad emphasizes that Welch's product contains "nothing but the pure juice of ripe Concord grapes," positioning it as a wholesome, natural beverage. The company offers a trial dozen pints for $3.50 (shipped east of Omaha) and promises a booklet with "forty delicious ways of using Welch's Grape Juice." The decorative grape vine illustrations and period typography are typical of early 20th-century advertising design. This appears to be a straightforward commercial promotion rather than political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Welch Grape Ball’ The natural grape flavor and refreshing qualities of Welch’s Grape Juice lend themselves to the reparation of a particularly refreshing drink. his has been christened ‘Welch Grape Ball.” You take a glass holding about six ounces, fill half full with Welch's Grape Juice add a piece of ice and fill with carbonated water. Any carbonated water will do, but the Grape Juice must be Welch’s. Such a drink has novelty. It quenches the thirst, refreshes and incidentally is a tonic be- cause Welch’s Grape Juice is a tonic. The reason it is so good is because Welch’s Grape Juice is nothing but the pure juice of ripe Concord grapes. If your dealer doesn't keep Welch's, send $300 for trial dozen pints, express prepaid East of Omaha. Booklet of forty delicious ways of using Welch's Grape Juice free. Sample 3-02, bottle by mail 10 cents. The Welch Grape Juice Company, Westfield, N.Y. comicbooks.com: