Life — January 13, 1910 — page 4: what you’re looking at

What you’re looking at

# "That Telegram Contest" - Life Magazine Page This page announces a contest where readers guess the meaning of a mysterious telegram containing the words "Obey that impulse and subscribe to Life." The editors claim uncertainty about its true message, inviting reader speculation. The main visual feature is the "Spinsters' Number" promotion for the following week's issue, illustrated with six stylized female faces in black silhouette. This appears to be lighthearted satire targeting unmarried women, with copy suggesting the issue will help readers "dream of your next husband"—playing on stereotypes about spinsters' romantic aspirations. The page is primarily **advertising and promotional content** rather than political commentary, using humor to encourage magazine subscriptions through contests and special-themed issues typical of early 20th-century periodicals.