Life, 1910-01-13 · page 27 of 36
Life — January 13, 1910 — page 27: what you’re looking at
What you’re looking at
This page is primarily **advertising** for consumer products (Pebeco toothpaste, Rad-Bridge playing cards, and Pères Chartreux liqueur), with a literary essay on the left side. The essay critiques an index to Percival Pollard's book *Their Day in Court: The Case of American Letters and Its Causes*. The satire targets the index's **over-inclusiveness**: it pedantically catalogs every name mentioned, regardless of relevance—including "Hercules, Kit Carson, Christ, Macenas, the Fifth Avenue Hotel, God"—treating trivial references equally with substantive ones. The author mockingly notes the index lists 1,000+ books and authors, yet absurdly includes entries for mythological figures (Jupiter), serial killers (Jack the Ripper), and geographic locations (Hackensack) as if they were actual historical sources. The final jab: "The Atlantic" is indexed as a historical source when it's merely a magazine. The joke: **an index so exhaustively literal it becomes useless**, conflating genuine scholarship with meaningless cataloging. This reflects early 20th-century literary criticism's standards for scholarly rigor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Test Your Mouth for Acid ii aan Test Papers and Trial Tube of Alas for Literature! Detece Sent: Flee How tar y do we pnd Sean va Acid-mouth the condition gsm. The work itself may be thor- | ‘ which always causes tooth decay— ; ugh, painstaking, comprehensive; it therefore, to preserve your teeth, keep your mouth alkaline may blaze a path through the wilder- (anti-acid), which can easily be done by the regular use of ness of letters, it may set up finger- posts for the faltering. But unless the TOOTH PASTE index has been prepared by an expert the browsing reader may be put to un- necessary pains in his quest of wisdom and refreshment. And so it is the index to Mr. Percival Pollard’s “ Their Day in Court: The Case of American Letters and Its 1 Causes,” that tempts us to fault-finding Ina sense, to be sure, it is all-embrac- ing. No proper name has been slurred, however casual its occurrence in the text. Hercules, Kit’ Carson, Christ, M Macenas, the Fifth Avenue Hotel, > God—these and some other names a it ee slovenly compiler might have over- looked as more or less irrelevant to the theme. Yet better be thorough than superficial, say we. It is when the dentifrice that corrects acidity immediately, as well as cleans, polishes and whitens the teeth, refreshes and sterilizes the mouth, protects gold fillings, prevents spongy, bleeding gums, and in fact, greatly benefits the entire oral cavity. Pebeco is a scientific dentifrice, originated in the Hygienic Laboratories of P. Beiersdorf & Co., Hamburg, Germany. It is used and recommended by dentists all over the world. PEBECO TOOTH PASTE eEtura andioudy to thecP'srtliat we Sold everywhere in large soc. tubes. If your dealer will note a paucity: there is but one entry not supply you, we will mail prepaid on receipt of price. onder “ Pollard.” Yet Mr. Pollard in these pages has set down aaa Pebeco, while not over-scented or flavored to resemble taining things concerning Mr. Pollard *s « 5 id 8 ermine a confection, is extremely pleasant and refreshing to use ES s which may escape the atten- - + ° Ho P der who relies too on and is very economical, as only a small quantity is used at iO 1 ei Mr. Pollard’s va at each brushing of the teeth, >URE ate acquaintance with Richard For free Trial Tube and Test Papers address TING ld. the murdering of a new- Pollsrd play’ by, incompetent “a6: LEHN & FINK, 108 William Street, New York tors (the newspapers, for once, were a = not accessory to the crime and the pub- lic established an alibi), Mr. Pollard’s friendship for Mr. Ambrose Bierce, herewith bestow upon all intending Mr. Pollard's persecution by malignant , historians, kiitics—these and ether vital records ee aeae Another objection, though it may ate not suificiently accented in a vol- Aree aN Pg seem a trivial one: The publishe lme'of nearly 's00 paged without chap- To earn to iny “Kad irkige* I'm eager. note informs us that “the index re- ter headings, We think Mr. Pollard . fers to more than 1,000 books and au- Imight very properly have indexed SILK V. ; GC - thors.” But this is misleading. We them under “I"—a hint which we > mires | protest that Jupiter, Jack the Ripper, tn Sharm Wired ctaog. “Adare Dee Hackensack, for example, do not really fall within this category. We were = also somewhat disconcerted upon mises learning that “The Atlantic.” to which Y AND LIQU EU R there are 16 references in the index, is not a magazine, but a large body of Peres Chartreux 2 ot Mr, Pollard’s thesis’ is the woful state into which American literature ' The original and fenuine Chartreuse has always been and still has fallen—a state which he ascribes is made by the Carthusian Monks (Péces Chartreux), who. since “the ies, o'the . their expulsion from France, have been located at Tarragona, to “the Ladies,” and to the critics and —GREEN AND YELLOW— Spain; and, although the old labels and insignia originated by the their commercial master, the press. Monks have been adjudged by the Federal Courts of this couotry . a ‘ to be still the exclusive property of the Monks, their world-re- @ For many years a book reviewer, he nowned product is nowadays known as" Liqueur Péres Chartreux” himself has managed to remain an es At first-class Wine Merchants, Grocers, Hotels, Cafés. honest man. No publisher has cajoled. ue Bitjer & Co., 45 Broadway, New York, N. Y., Z - + T Sole Agents for the United States. a no editor throttled him, no suggestion ii oad ‘d Pe (Continued on page 103) 103 comicbooks.com