Life, 1910-01-13 · page 25 of 36
Life — January 13, 1910 — page 25: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than editorial satire. It contains three distinct advertisements: 1. **Underberg Bitters**: A German digestive liqueur marketed as a work-day remedy for mental fatigue ("cobwebs on the brain"), positioning alcohol as medicinal and restorative—common early 20th-century marketing before modern drug regulation. 2. **J. & F. Martell Cognac**: A French brandy advertisement emphasizing its founding date (1715) and premium status through star ratings and "genuine old" branding. 3. **Life Magazine Subscription Offer**: Promoting a yearly subscription by offering a photogravure reproduction of Balfour Ker's painting "Playing Bridge" as an incentive—typical magazine marketing of the era. The illustration labeled "Endorsing His Note" depicts a woman in period dress at a vanity, likely endorsing the products through implied social approval. The content reflects pre-Prohibition attitudes toward alcohol and early 20th-century advertising conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE BRAIN They're bound to accumulate in the course of the day's work—but they're gone in a min- ute when you get after them with a drink of Underberg Boonekamp Bitters. You need it a8 soon as you close up your desk. It's invigo- rating, restful. refreshing. But under no circum- stances accept any but UNDERBERG—the kind that has been imported into the States to the extent of over 7,000,000 bottles. Enjoyable as a Cocktail and Better for You A favorite at all the leading Hotels, Clubs, Restay- rants, and on sale by the bottle at wine merchants and grocer, Ask for UNDERBERG and see that it's the original. Booklet tree. Bottled only by H. Underberg Albrecht Kheinberg, Germany, since 1846 LUYTIES BROTHERS 204 William Street, New York Sole Ay nts COBWEBS ON 9 (Pounded 1715) FINE OLD LIQUEUR BRANDIES GENUINE OLD BRANDIES MADE FROM WINE Sole Agents G.S. NICHOLAS &CO, New York ENDORSING MIS NOTE Special Offer for 1910 Copyright 1008 by Lite Pur. Co, PLAYING BRIDGE PON receipt of your subscription for one year, at our regular rate of Five Dollars, we will be pleased to send you a Photo-Gravure reproduction, 12x71 in size, on plate paper 20x 15 inches, of Mr. Balfour Ker's painting, “PLAYING BRIDGE," miniature of which is shown herewith. This offer is open until April 1, 1910, and the Photo- Gravure will be sent on each yearly subscription entered on our mailing list before that time, in order of its receipt. Canadian, $5 52; Foreign, $6.04 LIFE PUBLISHING COMPANY, 17 West 31st St., New York comicbooks.com