Life — January 13, 1910 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Estered at the Post Office at New York, N. ¥., a} (Class Mail Maer. mobile that is rigid in The first thing to be sure of when you select an automobile is comfort. Look to the springs. If you do not know what is what in springs go to a good carriage man. Study the proposition yourself. You will find that semi- elliptic or other form of springs cannot possibly equal full-elliptic springs. Automobile manufacturers using them do not claim that they do. They use them be- cause their plan of construction will not permit full- elliptic springs. comfort does not stop with springs, although the springs are the main element. There must be flexibility, not rigidity. You know how rigid and hard-riding the lumber wagon is. You would not think of such rigid construction for a carriage. Why accept it in an auto- mobile? The Franklin, like the finest carriage, is flexible and easy. It has four full-elliptic springs and a wood chassis frame, the only means by which full comfort can be secured, After comfort the first best investment in an automobile is reliable tire equipment. There is no tire problem with the Franklin. You have no tire worry; you do not have to carry extra tires nor encumber your automobile with extra attach- ments and quick-removable devices. We make the tire question a straight engineering proposition. We are not afraid, because of cost or any other reason, to do it right. We put tires on that are large enough and strong enough, with margin to spare, to do the work. Such tire equipment costs us more, but the ultimate cost, the cost of using, is less to the purchaser. Compare the sizes of tires on 1910 Franklins with the sizes of tires on other 1910 automobiles. Reliable tire equipment pays a big dividend every day in the year. The ordinary tire equipment draws on your capital all the time. It may give you value received in rubber at so much per pound, but not in service. Figure it out yourself. Four-inch tires on a 2000-pound automobile are worth twice as much and last twice as long as the same four-inch tires on a 3000- pound automobile. The reason is that every five per How can you expect comfort in an auto- construction P cent increase in weight in an automobile adds fifteen per cent to the wear and tear on the tires. Therefore, the average water-cooled automobile with its rigid con- struction and extra weight due to water-cooling appar- atus, weighing as it does a third more than the Frank- lin, wears out tires just twice as fast. Is water cooling crude and out of date? Comfort comes first, but with the scientific construc- tion necessary for easy riding you want scientific motive power—something simple and which is reliable all the time. The Franklin air-cooled engine is without a rival. Its cooling system is as perfect as it is simple. In com- parison water cooling is crude and out of date. No one has ever been satisfied with it. It has been used for want of something better. But you may not be convinced; in that case examine a Franklin engine and a water-cooled engine side by side, and then put both to work on the road, on bad hills or in deep mud. You cannot overheat the Franklin; you can overheat the other. Franklin air cooling has none of the mechanical working parts of the water system, none of its com- plication, weight, freezing troubles and liability to get out of order. Franklin air cooling simplifies and lightens the whole automobile. It performs its functions under all conditions. Each cylinder is completely en- veloped in a column of rapidly moving air. Fresh air passes over every part of each cylinder, cooling the en- gine better than is possible with any water-cooling con- trivance. The Franklin new cooling system is the biggest auto- mobile invention of the time. Franklins are made in three chassis sizes, four- and six-cylinder, with twelve different body styles. The Franklin six-cylinder automobile, Model H, is the lightest-weight high-powered automobile made. The main advantage of a six-cylinder engine is to obtain an increase in power beyond the increase in weight. In Medel H the increase in power is thirty per cent greater than the increase in weight. It is the only six- cylinder automobile which obtains the full advantage of the six-cylinder design. HH FRANKLIN MANUFACTURING COMPANY Syracuse N Y Member Association Licensed Automobile Manufacturers Regardless of what automobile you own or favor, our special edi- tion catalogue de luxe, probably the handsom: est automobile book ever made, will interest you. It is sent only on request. Write for it. comicbooks.com