Life, 1910-01-06 · page 74 of 76
Life — January 6, 1910 — page 74: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon or satire. It promotes the Mezger Automatic Windshield, priced at $25-$27.50, manufactured by United Manufacturers in New York. The ad features an illustration of a motorist in period clothing (appears to be 1920s-era) demonstrating the windshield's convenience. The pitch emphasizes practical benefits for early automobile drivers: no screws to adjust, simple up-and-down operation, keeps out cold wind and dust, and remains stable despite car vibration. The marketing appeal targets car owners seeking comfort and ease of use—concerns specific to early automobiles when windshield technology was still developing. The "no set screws to tinker with" detail suggests competing products required manual adjustment, making this model's automatic mechanism a notable innovation for the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
~ MISZEIGIR Automatic WIND SENELD $28. ‘old Winds s you solid) comfort ever season you ride. Up or down in a jiffy. Don’t stop your car No set screws to tinker with, You simply lift it up and it lo itself upright. A slight pull with one hand puts it down against the rubber bumpers where it rests—firm, noisele It is alv ready and always works. ‘The Mezger Automa s made of finest polished French plate glass and brass tubing. ‘The glass rests against heavy piano felt inside a bronze channel—free from the vibrating and jolting of the car. The name er Automatic, is on every Automatic Windshield. 41 inch STANDARD —$25; 44 inch—$27.50—at your dealer's. If he hasn’t it, send us the money ESUIPMENT. and we will supply you through him. Mlastrated Descriptive Booklet Mailed on Request CA Mezger Dept UNITED MANUFACTURERS Broadway & 76th Street New York comicbooks.com