Life, 1910-01-06 · page 58 of 76
Life — January 6, 1910 — page 58: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements** rather than satirical content, typical of early 1900s magazines. **Star Tires Ad** (top): Features "Nedra the Motor Girl" (unclear if this references a specific contemporary figure or is generic branding) promoting Star Rubber Company tires from Akron, Ohio. The messaging emphasizes quality and durability—tires built for customer satisfaction rather than mere profit. **Old Hampshire Bond Paper Ad** (bottom): Uses the philosophical claim that business stationery reflects a firm's character, whether "fop or boor or gentleman." The ornate script and illustration depicting leisurely domestic life suggest this premium paper conveys sophistication and refinement. Both ads reflect **1910 consumer culture**: automobiles were becoming mainstream (hence tire advertising prominence), and businesses invested in quality materials as status symbols. The ads' rhetoric emphasizes substantiality and honest value—appealing to emerging middle-class anxieties about authenticity in an increasingly commercialized marketplace.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
QUALITY: In the Rubber In the Fabric In the Building In the Treating CONSTITUTES: A Tire not Merely Made to Sell, but A TIRE MADE. TO. SATISFY THE MAN WHOSE MONEY BUYS THE TIRE. That is the YOULL LIKE & AUTOIST’S FAVORITE forl910 STAR TIRES GUARANTEES: Lasting Qualities Shock Resistance Fullest Resiliency Real Honest Values Ask Your Dealer or Write us for Catalog and “NEDRA” THE STAR RUBBER CO. 510 Switzer Ave., - Akron, Ohio THE STANDARD PAPER FOR BUSINESS STATIONERY —"LOOK FOR THE WATER-MARK™ HE Agent gives character to the Firm, whether as a fop or a boor or a gentleman. So does the Stationery. Ald Pampshieesiond neither overdoes it nor under- does it; is neither gaudy nor plain; has the fineness of sub- stantiality. the white te for it oa y “THE CREAT WuITE way '* Hampshire Paper Company \ a ‘The only paper makers in the world making bond paper exclusively South Hadley Falls, Massachusetts MADE “A LITTLE BETTER THAN SEEMS NECESSARY" —"LOOK FOR THE WATER-MARK” comicbooks.com