Life, 1910-01-06 · page 47 of 76
Life — January 6, 1910 — page 47: what you’re looking at
What you’re looking at
This is a **straightforward automobile advertisement**, not satire or political commentary. The Haynes Automobile Company advertises their Model 19 at $2,000, positioned as offering genuine quality at a moderate price without "fancy price" markup. The page's rhetoric—emphasizing that buyers get premium features (flexibility, engine power, springs, upholstering) typically found only in more expensive cars—reflects early 1910s automotive marketing. The advertisement boasts that dealers sold their entire 1910 output within thirty days and received six thousand inquiries, lending credibility through claimed consumer demand. The "Selden Patent" reference indicates licensing under a major automotive patent holder of the era. The Kokomo, Indiana address identifies this as a regional manufacturer competing in the growing mass-market automobile sector. There is no cartoon, caricature, or satirical content visible. This appears to be a standard period advertisement in *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
\\ WW = You will BUY this Model 19 if you want known quality without fancy price It is an innovation in automobiles. No other manufacturer has ever attempted to give so much of real tone in a car selling at this price, and the payment of a thousand dollars more cannot buy a nicer-running engine or an easier-riding car. It is the only car of established reputation selling at a moderate price. A ride in it will be a revelation to you — especially if you have owned other cars. Its flexibility, the power of the engine, the resiliency of the springs, the upholstering — all are of the character that you would expect only in cars carrying a much fancier price. Some idea of the attitude of both automobile dealers and the public respecting a Haynes at $2000 can be gathered from the fact that dealers bought up our entire output of 1910 cars within thirty days after our first public announcement, and inquiries from over six thousand interested parties have been received. If you contemplate buying a car of real worth, we recommend than you com- municate either with us or our local agent without delay, HAYNES AUTOMOBILE COMPANY Licensed Under Selden Patent 118 Main St., Kokomo, Indiana ; | | N Ott OE cccccccclda2qc33QQ..._———_——_———— ke ZZ ZZ My dn ll “ttt G™ S999 999 NHN NNN 9H IA QB '”TFOO: BBB TMi FlF’F£BEFi'*°F }btHBé,(_yceGe w w 7 W wf6;|}63©hboeb QW vh'k © ; ©’ "60 ""”U comicbooks.com