Life — January 6, 1910 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The White Gasoline Car Is The Only American Machine Containing The Features Found In The Latest Foreign Cars The latest tendencies in gasoline car design are each year revealed at the great automobile show held in London, where the principal makers of the world, including this company, exhibit their products. The well- known English trade journal, the ‘Autocar,’ thus reviews the principal mechanical features of the show which has just been held: “There is no doubt that the practice of casting the cylinders en bloc is growing. With the bloc engine there is a growing tendency to include the inlet and exhaust passages within * the casting, so that the exterior piping of the engine is reduced to extreme simplicity. The tendency to lengthen the stroke is even more apparent than last year.’”” Now consider the features of the White corresponding to those above mentioned. The four cylinders are cast en bloc. The stroke is longer in proportion to the bore than in any other American machine. It is the only American-built engine wherein the inlet and exhaust passages are included within the engine casting. The situation confronting the purchaser of a gasoline automobile is this: First of all, he may purchase a White gasoline car which has all the desirable features of the leading 1910 foreign cars; secondly, he may, by paying double the White price, obtain a foreign car which has the same specifications as the White; or thirdly, if he decides in favor of some other American make, he has on his hands a car the design of which is at least one year behind the procession and a car which, a year or two from now, will be recognized by everyone as being behind the times. Licensed under Selden Patent WRITE FOR CATALOG THE WHITE COMPANY New York, Beosdwey st 62a St. 852 EAST 79th STREET Chicago, 240 Michigan ave: Philadciphta, 629-639 N. Broad St. CLEVELAND Altanta, 120-122 Mfartetta Ste Pittsburg, 138-148 Beatty St. OHIO Toronto, 170 King St., West San Francisco, Market St. at Van Ness Ave. comicbooks.com