Life, 1910-01-06 · page 21 of 76
Life — January 6, 1910 — page 21: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It features three automobile-related ads: **Main content:** A Corbin Motor Vehicle Corporation advertisement for their 1910 "Full Jewelled" 30 H.P. touring car ($2,750), emphasizing six years of engineering development and quality manufacturing. **Bottom left:** A small cartoon captioned "A Few Years Hence" depicting a taxi driver threatening a passenger, suggesting future inflation or monopolistic pricing in the cab industry—a minor social commentary about potential exploitation as automobiles become commonplace. **Right side:** An advertisement for Pantasote leather for automobile tops, warning against inferior substitutes. The page reflects early 1910s automotive culture when cars were luxury goods, engineering quality was a major selling point, and the technology was new enough that material durability (leather, tops, magnetos) required explanation to consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ask Owners of Corbin Cars how they stand up in every day use. Corbin cars are the result of more than six years of constant study and test. They are the outcome of that preparedness which brings success; they are the product of a Corbin insti- tution and must, therefdre, be of representative Corbin quality. They are meritorious because of this, and because back of them is ample capital, the experience of a vast engineering force, more than half a century's knowledge of high class manufacture, and a policy which demands tha: al! things be done right. Every vital part that enters into the construction of Corbin cars is manufactured in the Corbin plant, an adequate guarantee of the best possible materials and workmanship. The 1910 Corbin cars are a continuation of the 1909 car, which has proved so superior and satisfactory that the demand has far exceeded the supply. 30 H.P., 5-Passenger Touring Car, $2,750.00, Fully Equipped, including Cape Top, Prestolite Tank and Bosch Magnetos. Vehicle Corporation New Britain, Connecticut To be thoroughly satisfactory Automobile Tops should be made of cure Pantasote rn A good material for an Automobile Top must resist exposure to sun, rain and snow, and readily cleaned from grease. None but the genuine PANTASOTE Leather will meet these requirements, and keep the Automobile looking always at its best. Is absolutely waterproof, and retains its color. If your dealer tries to sell you a substitute, he probably does it for his owa profit, at your loss, Imitations when new are deceiving. Cloth-on-both-sides material-is unserviceable, fades, will not clean, and, rubber, “the interlining,” rots. Get the genuine PANTASOTE Leather and be satisfied. Send postal for booklet on top materials, and sample with which to compare when buying, and prevent substitution. A FEW YEARS HENCE Cabby: you PAY WHAT 1 ASK OR YOU'LL STAY ON THAT FRAGMENT ALL NIGHT, SEE! comicbooks.com