Life, 1910-01-06 · page 2 of 76
Life — January 6, 1910 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Baker Motor Vehicle Company advertisement**, not satirical content. It features an electric automobile with well-dressed passengers visible through the windows, positioned against a nighttime cityscape with the Capitol building visible. The ad's tagline—"The Aristocrats of Motordom"—uses class imagery to market electric cars as luxury vehicles for wealthy clientele. The "shaft drive" innovation is highlighted as a technical advancement. The page appears in *Life* magazine as a paid advertisement rather than editorial content. There is **no apparent satire or political commentary**. The only quasi-humorous element is the aristocratic branding itself, which may gently play on electric cars' association with affluence during the early automotive era, but this is marketing language rather than satirical critique.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE adopt evel ¢ ha ve by The Baker Motor Vehicle Co. marks the atest advance ever made in electric motor c But the Baker is not merely a shaft drive electric. The true significance of this imp ment lies in the tisan entirely type of b added to a car which 4 ady had more exclusive feat f real merit than all other electrics put together saker is the supreme electric, not alone because it has shaft drive, but also because it has longer wheel nsion, centered wheel bearings, specially designed non-sparking motor, and torque controller with mechanical lock and safety interlock tric has these features; no oth Slectric can approach the performance of t ar which has all of € re Baker the fastest and quietest Electric; the handsomest, cleanest, most c rtable and most cal motor car that has ever been built. HANDSOME CATALOG, WHICH DESCRIBES OUR NEW MODELS, WILL BE SENT ON REQUEST THE BAKER MOTOR VEHICLE CoO. cians cn5us:. THE OLDEST AND LARGEST MANUFA URERS OF ELECTRIC MOTOR CARS IN THE WORLD ) comicbooks.com