Life, 1910-01-06 · page 15 of 76
Life — January 6, 1910 — page 15: what you’re looking at
What you’re looking at
This is primarily **advertising copy**, not satire. The illustration depicts rural workers and motorists examining or discussing tires near a roadside sign reading "Morgan & Wright Tires Are Good Tires." The ad's appeal targets early-20th-century motorists concerned about tire durability and cost during long-distance travel. The text emphasizes that superior construction and materials justify higher initial expense through reduced operational costs—a practical argument for consumers skeptical about automobile reliability. The rural setting and working-class figures suggest the ad aims to convince ordinary people, not just wealthy enthusiasts, that cross-country touring is now economically feasible with quality tires. This reflects the emerging mass-market automotive culture of the era, when tire failure remained a genuine hazard and expense for motorists.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MORGAN & WRIGHT TIRES will enable you to get the most out of your car. Cross-country touring, that most fascinating feature of motoring, ‘on account of the excessive tire expense and trouble it is thought to involve. Morgan & Wright Tires are showing to a constantly increasing host ‘oF motorists ‘way to the fullest'enjoyment of motoring at a greatly reduced operating expense. Because of the pamstalang care used in their construction and spection—because of the excess strength of materials put into them over and above what they will ever require in service—because of the fine Para gum used in their manufacture—it is because such are the methods used in the making of Morgan & Wright tires that the mo- torist whose car is equipped with them feels no hesitancy in attempt- ing any kind of a trip from a 15-mile city run to a 1500 mile tour. Your car for the coming year will be a better car, a more enjoy- able car, and a more cheaply operated car if equipped with Morgan & Wright tires. MORGAN & WRIGHT, DETROIT Branches, Agencies or Dealers Everywhere comicbooks.com