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Life, 1910-01-06 · page 11 of 76

Life — January 6, 1910 — page 11: what you’re looking at

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Life — January 6, 1910 — page 11: Life, 1910-01-06

What you’re looking at

This page is primarily a **product advertisement** for the Hudson Roadster automobile, not a political cartoon. The image shows a detailed illustration of an early 1900s open-air motorcar with two seating areas labeled "Hudson" and "Roadster." The advertisement emphasizes the vehicle's refinement, comfort, and value—highlighting features like aluminum castings on the toe boards, mud-proof fenders, and spacious interior. The text emphasizes Hudson's manufacturing efficiency allows them to offer "more value" than competitors at comparable prices. A testimonial section includes positive feedback from owners in various cities. This represents early automotive marketing, promoting the Hudson as a quality, affordable alternative to other manufacturers' cars. The "Look for the Triangle on the Radiator" tagline served as the company's identifying mark.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

increased Room January Ist tho price of the Hudson Roadster was to $1000. This includes 32x3') tires front and rear; three oil lamps: two gas lamps; generator; tire repair kit; tools and jack. Refinement Hudson Refinements When we say the Hudson has refinement, ‘we mean that many little things, of small impor- tance, one by one, but meaning in their total, comfort and satisfaction to the owner, have been put in this car. See how the-rear fenders are inset against the body; how the fenders throughout are abso- lutely mud-proof. Inset fenders are a feature of very high-priced cars. The unusual leg room and big 18 inch steer- ing wheel mean comfort. We know of no reason why the driver of a touring car should not ve as comfortable as a passenger in a tonneau No standard touring car at any price provides as much leg room as the Hudson. Doors are big, hung. on heavy curved hinges carrying them beyond the normal hinge line when wide open, allowing maximum entrance and exit space; doors open forward, the handles being within easy reach of passengers in the tonneau. The Hudson will exhibit at the Madison Square Garden and Chicago Shows. Car Company Licensed under Selden Patent The Toe boards, spring steps and running boards are beautiful aluminum castings and will last for years. No bolts show through the foot board, nothing to catch a dress or coat or look unsightly. The floor board is covered with pyramided white rubber of best quality, except where driver’s heels rest and this part is rein- forced by an aluminum plate. The foot accelerator is something entirely new in design and does not tire the foot. The body is built with wheel-housing, that is, the body curves out over the rear wheels, allowing a big, comfortable, roomy tonneau. Car is finished and upholstered like the best. Why You Get More Value in a Hudson We have been asked how we can give so much for the money and our answer is: Because we know how. Two engineers could undertake each to build a railroad from New York to Chicago —roads to be of equal length; one man would build a better road for the same money than the other, or the same road for less money than the other. It is s0 in the automobile business; one set of men will build a better car at less money than another. It is simply a question of ability. ide in it—compare it with other y that no matter just how we do it, the fact remains that we do give the most at the price. This also holds true of Special equip- ment. Think of a Bosch Magneto, Special Brook- field Top, and Trunk Rack, all fitted on the car for $125 Extra. u you our catalog and complete infor- mation about both the Hudson Touring Cara he Hudson Roadster is America’s and best built low- r, Several thousand of them are hands of owners and giving complete satisfaction. The Hudson won a 24-hour race in Seattle in September, defeating many high-priced cars. This was its first race. Mr. EH. Nelson, ay man of Det drove hi: Detroit to New Haven, ¢ r oil and gasol a repair. d without making Mr. Geo. D. Smith drove Hudson g Island, N. Y.. to holt, nut, spark ical adjustmen efliciency” most expensive cars Hudso a big . in material, ‘Fides 8 easy Prest-o-lite tank and rumble seat for Mailing the coupon today will bring ind Hudson Roadster. CUT OUT AND MAIL irs Hudsen Motor Car Co., Detroit, Mich. Mail New Hudson catahg to comicbooks.com