Life — December 30, 1909 — page 4: what you’re looking at

What you’re looking at

# Perrier Advertisement This is primarily a **Perrier sparkling water advertisement** from Life magazine, rotated 90 degrees on the page. The ad emphasizes Perrier as "The Champagne of Table Waters" and promotes it as a "Sparkling" beverage choice. The image shows an elegantly dressed woman in period clothing (appears early-to-mid 20th century) holding a Perrier bottle, paired with a champagne coupe glass. The advertisement's tagline suggests Perrier positioned itself as a sophisticated, luxurious alternative to ordinary water—appealing to affluent consumers who associated the product with French elegance and fine dining culture. This represents early celebrity/lifestyle advertising strategy, linking a utilitarian product to aspirational living standards.