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Life, 1909-12-30 · page 27 of 29

Life — December 30, 1909 — page 27: what you’re looking at

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Life — December 30, 1909 — page 27: Life, 1909-12-30

What you’re looking at

This is primarily a full-page advertisement for **Hampton's Magazine**, a muckraking publication promising $25,000 worth of content for 15 cents. The two photographs flanking the text appear to be **Admiral Robert Peary** (left, in naval uniform) and **Matthew Henson** or another Arctic explorer (right, in heavy fur clothing), promoting Peary's serialized account of discovering the North Pole—Hampton's major feature for January 1910. The advertisement emphasizes Hampton's as a new-style magazine publishing investigative journalism on politics, finance, and current events. It highlights other major contributors including **Admiral "Fighting Bob" Evans** (discussing the Panama Canal), plus fiction by established writers. The satire is implicit: the ad mocks mass-market magazines by claiming extraordinary editorial expenditure (the Peary series cost $25,000) while selling for mere pennies—positioning Hampton's as offering serious, expensive journalism to ordinary readers. This reflected Progressive Era confidence that exposé journalism could reach and reform the American public.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

er rthes A $25,000.00 Magazine For 15 Cents HAMPTON'S represents the new type of American magazine, which first of all gives eces and information, TAMPTON’S publishes the th live men and women want to know about, the tings they ought to know, wut their country, their polities, their financiers and their employers—the Hy big happenings in current history. To get this important material HAMPTON’S employs the most expert writers in the country and pays phenomenal sums of money for the work one The edito rt material in cach month's isste of HAMPTON’S represents a cost 90. One feature, “ Peary’s Own Story,” to appear in y eight numbers, cost e 0,000 al This means that you get $25,000 worth of reading material for 13 cents, or 1800 pages of the best reading matter in twelve numbers for $1.3 HAMPTON’S during 1910 will be not only the best, but the greatest maga- the most interesting magazine published. It is the one Subscribe NOW The Greatest Maga- Peary’s Own Story zine feature that has ever appeared is one of twenty big features in JANUARY HAMPTON’S On Sale December 18th 15 Cents a Copy To be sure of getting January HAMPTON’S you should order a copy from your newsdealers at once. If you subscribe now you will be sure to get this immensely interesting story complete—also the great November and December numbers Free. Send HAMPTON’S to your. friends as Holi- day Gifts. Gift Announcement cards, beautifully printed in four colors and gold, sent FREE, make the gift doubly attractive. Send your orders immediately. HAMPTON'’S program for 1910 includes the biggest, most varied and important features ever before present in any one magazine. ADMIRAL EVANS PEARY’S OWN STORY will contribute articles dealing with the ma Canal a er matte Of the Discovery of the North Pole national importance. No mo able or pop ing the past year than “ Fighting Bob’s"* navy articles in HAMP- is the highest priced editorial feature that has ever appeared in any magazine opinion on the Panama Canal, published in January HAMP. It is the last of the world’s great stories of discovery—told by the brave and is an especially valuable piece of analysis. The Panama Canal will sturdy American who through twenty-three years of privation and_ peril cost over $400,000,000 10 build. It is the greatest business enterprise ever sought that spot on which he finally and triumphantly placed the stars and taken by the United States Government. No one in the world is better stripes. No man ever put up such a remarkable fight with natural conditions qualified than Admiral Evans to say whether it is worth the price. as did Peary. His story is the most entertaining, most exciting tale ever published of ‘adventure and discovery in the most interesting part of the world. Richly illustrated with hundreds of remarkably interesting photo- Scores of Other Great Features graphs—and appearing exclusively during 1910 in HAMPTON’S MAGA- ZINE. | Subscribe now and get the complete story. It begins in January By World-Renowned Writers HAMPTON'S tance by Charles Talwar Rosell, Lincoln, Stetens, Vance General th Alexander Hume Ford, FREE ‘rete irceeciteMreitan Mant soa December’ leuratarest od others humiers“toth free” if sou sen with thie" coupon FICTION 0! Ye " 7m ich wettnosen : Ja HAMPTON'S MAGAZINE, 75 West 35th Street, New York. enclosed $1.50 kend me HAMPTONS for one year commencing with Janu: ary number, and send November and December numbers free. Ostorn Myra Kelly, George Fiteb, Lloyd Take anlvantoge of our, special offer to new subscribers and insure getting "The Rest Magazine in America ularly every month during 1910. Price. $1.50 a year. Through any newsdealer, authorized canvasser o¢ if more conventent direct to HAMPTON’S MAGAZINE, NEW YORK comicbooks.com