Life, 1909-12-30 · page 2 of 29
Life — December 30, 1909 — page 2: what you’re looking at
What you’re looking at
This is **advertising content**, not satire or political commentary. The page promotes the Franklin 1910 automobile catalogue through an illustration rather than containing cartoons. The image shows a stylized Franklin motorcar parked before an elegant mansion with cypress trees and formal gardens—a setting designed to convey luxury and sophistication. The composition suggests the automobile as a status symbol for wealthy Americans. The accompanying text emphasizes the 1910 models' "great advance in automobile design," specifically highlighting the air-cooling system as a distinctive feature. The advertisement describes the catalogue as "a work of art" and notes its limited edition, creating exclusivity appeal. This represents early automotive advertising targeting affluent consumers through aspirational imagery rather than technical specification alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Five Dollars. Copyright in Hota Entered at the Post Office at Class Mal ‘This picture is one of a senes of beautiful color subjects appearing in the Franklin 1910 cataloeue de luxe If you have not requested a copy you should do so. It is a book replete with features of interest to all automobilists. TT FRANKLIN 1910 catalogue de luxe is ready. The 1910 models show a great advance in automobile design. Our air-cooling system, the sensation of the season, also many of the other features which make for the Franklin success, are graphically explained and comprehensively illustrated. The book is a work of art. A limited edition of this book allows its being sent only on request, and we will be pleased to mail you a copy if desired. H. H. FRANKLIN MANUFACTURING COMPANY MEMBER ASSOCIATION LICENSED AUTOMOBILE MANUFACTURERS SYRACUSE, N. Y. comicbooks.com