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Life, 1909-12-23 · page 2 of 28

Life — December 23, 1909 — page 2: what you’re looking at

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Life — December 23, 1909 — page 2: Life, 1909-12-23

What you’re looking at

This page is **entirely an advertisement**, not satire or editorial content. It's a Franklin Manufacturing Company ad for their automobiles, specifically promoting tire quality and their innovative air-cooling system for 1910 models. The ad argues that tire selection is crucial when buying a car, claiming Franklin tires are larger and more durable than competitors'. It emphasizes that Franklin's air-cooling engine system (using flanges and fan circulation rather than water) is superior—simpler, more reliable, and effective in all climates. The small inset quote about mountain travel appears to be customer testimony. The ad concludes with an invitation to request their "special edition catalogue." This represents early automotive marketing focusing on technical specifications as selling points.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Published every Tharsday Dollars. Single Copies. Ten Cents Five ‘Ansual Subscription, Copyright ta hagland and the Bekish Possessions. Entered at the Post Ofice at New York (Chass Ma You settle the tire question when you select your automobile. REVENTION OF TROUBLE rather than ex- pensive ways to fix up after the trouble has hap- pened is what you want. And that is the Franklin method. Reliable tire equipment instead of extra tires is our plan ‘The proportion of tire size and strength to the auto- mobile is purely a mechanical question, subject to exact- ly the same treatment as construction questions in any other part of the automobile; i. ¢., the tires should be large enough and strong enough, with margin to spare, to do the work. It is probably true that some automobiles are so heavy that tires cannot be obtained that are large enough to properly do the work. Others are so stiff and rigid that their tires get undue punishment. Light and flexible, the Franklin is easy on any tires —it ha as always been noted for that—and now all Frank- lin models with their large wheels have extra large tires so that tire trouble is not a factor. Our tire sizes for 1910 are: Model H, rear 37 x 5 inches, front 36x 4 1-2 inches; Model D, rear 36 x 4 1-2 inches, front 36 x 4 inches; Model G, rear 32 x 4 inches, front 32 x 3 1-2 inches. Compare these sizes with the sizes of tires on other automobiles and you will find that our tires are larger even than used on most of the heavy automobiles. Large tires on a light-weight automobile are a reasonable, sensible proposition, They are durable, economical and efficient. It is the only practical solu- tion of tire trouble. The fact that the tires give so much better service proves their economy and reliability. Tire trouble and useless tire expense are avoided. The danger of puncture by nails is much less. The tires are and thick; the automobile is light—the force that a nail through a tire is the weight of the auto- Punctures by striking a stone at speed are eliminated because the automobile cannot drive the rim against the stone and break the fabric or rupture the inner tube. he tires are not overloaded. Franklin tire equipment is so reliable that it is not necessary to carry extra tire Remember that extra tires are carried because of blow-outs and not because of punctures. Ordinary tire equipment is ruined by blow-outs. Proper equipment does not blow out. The tires wear out. 4 That the Franklin has advantages for tire economy over other automobiles is well known. With its full- elliptic springs and flexible construction the strain on the tires is minimized. They do not have to take all the force of road shocks; the springs and the laminated- wood chassis frame absorb their share. Then the Frank- lin is light-weight. Mr. M. A. Michelin, the noted tire manufacturer of France, has shown that every five per cent increase in the weight of an automobile in- creases the wear and tear on the tires fifteen per cent The time to take care of tire trouble and insure economy in tire expense is when you select your auto- mobile. ‘The way to do that is to buy a Franklin. No other automobile offers similar advantages. The Franklin air-cooling system for 1910 is the sensation of the year. UR NEW COOLING SYSTEM marks an im- portant era in automobile history. It removes every objection, real or fancied, that ever existed against air cooling and places Franklin air cooling in the unchallenged lead. The simplicity and efficiency of this new cooling system are indeed wonderful. The engine cylinders have vertical flanges. “Around each cylinder close to the flanges is a sheet-metal air jacket open at the top and bottom. These jackets with their extended base form with the engine boot an air-tight compartment. At the rear of this compartment is the suction-fan engine fly wheel, a new invention. This fly-wheel fan draws the air in large volume, through the air down around each cylinder, through the air-tight ¢ partment. Air that passes one cylinder does not pass any other cylinder. Each cylinder is individually cooled, and each has an equal and large supply of fresh air. The front fan formerly used is dispensed with so that the cooling system is absolutely free of working parts or complications of any sort. Compare the Franklin air-cooling system and the water-cooling system with its many mechanical ele- ments and complication. Our system not fail to work. There is nothing to get out of order, while the water system, with its fan, pump, radiator, soldering, packing and piping, is subject to disablement, leakage and freezing. You can if you wish satisfy yourself that under severe work the Franklin engine cools perfectly when many water-cooled engines give trouble from overheating. Franklin air cooling is positively the best cooling system because it works perfectly under all conditions of roads and climate. It is the simplest system and therefore the most reliable. “At one hotel in the mountain: ous country, during a stop for lunch: con I saw six high-class, water: cooled cars come in overheated le my Franklin was not abaorm- heated at any time. pt. 29, 1909. Hodson Maxim." Regardless of what automobile you own or favor, our special edition catalogue de luxe, probably the handsomest automobile book ever made, will interest you. HH FRANKLIN MANUFACTURING COMPANY Syracuse Licensed under Selden Pateat It is sent only on request. Write for it. NY comicbooks.com