Life, 1909-12-16 · page 26 of 32
Life — December 16, 1909 — page 26: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It features four unrelated product advertisements typical of early 1900s magazines: 1. **Remy Magneto** (left): An automotive ignition system advertised via a signed testimonial from race driver Robert Burman, who won a 212-mile race at Lowell. The ad claims over 100,000 units sold in 1910. 2. **"The Literary Zoo"** (center): A satirical column mocking pretentious literary culture. It ridicules the affected atmosphere surrounding reading Myrtle Reed's novel *Old Rose and Silver*—purple twilight, jasmine flowers, jade scarfpins—claiming her twelve volumes have been read by 2.5 million people for unclear reasons. 3. **Club Cocktails** (right): An advertisement suggesting readers can appear skilled at cocktail mixing by buying pre-made "Club" brand cocktails. 4. **Bromo-Seltzer and Dr. Jaeger's** (bottom): Patent medicine advertisements for headache relief and general health. The page reflects early 20th-century consumer culture and advertising strategies rather than political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Barman Ia Belck Car Wisaioz 212-Mile Race at Lowell, Mais. MAGNETO “The Greatest Made” Lowell, Sept. 6, 1999. Remy Electric Company, Anderton, Indian Gentlemen—I won the 212-mile race at Lowell today with a REMY Magneto, and, as usual, did ot Kiow whatia moments ignition trouble was. Besides winning the race I also covered the fastest lap of the day, doing the ten and siz-tenths miles in ten minutes and twelve seconds, conclusively proving that the REMY Magneto ‘is the greatest magneto made, at high as well as low speed. cheerfully recommend REMY Magnetos to all drivers of automobiles. Yours respectfully, (Signed) ROBERT BURMAN. Over 100,000 Remy Magnetos Sold for 1910 Not a quantity user who helped make our immense 1909 season but that has adopted the REMY for 1910. Besides, many manufacturers have adopted the REMY for 1910 who formerly used other magnetos. Our factory is the largest and best equipped plant in the world devoted exclusivelyto magneto manufacturing. REMY ELECTRIC CO. Dept. 19. ANDERSON, INDIANA Branch Distributing Office: CHICAGO 1400-1402 Michigan Avenue NEW YORK Autombile Bldg., 64th and Broadway DETROIT 471 Woodward Avenue KANSAS CITY, MO. 406 E. 15th Street SAN FRANCISCO 3 he Literary))Zoo A Few Moments With a Best Seller We sit in our study where the purple twilight filters softly through the mullioned window. On the table are flowers—jasmine in an ormolu vase. Our scarfpin is of jade. A faint perfume—is it attar of roses? permeates the room. Softly, very softly, lest we break the spell we press an electric button, and presently a servant enters, noiselessly, bearing a tumbler of Bohemian glass filled with eau sucré. ee The reader will pardon these per- sonal details when it is explained that we have been reading the latest novel by Myrtle Reed—Old Rose and S. —and are endeavoring gently to induce a mood of harmonious cogitation. But why, someone may ask, do you read a novel by Myrtle Reed? To which the answer is perfectly simple: F you desire to make a reputation @s an expert cocktail mixer, buy the ‘‘Club”’ brand, follow direc- tions, and your friends will wonder where you gained theart. Many acock- tail you have drunk and complimented your host for his art of mixing—the truth is you had a ‘Club Cocktail.’* Tt merely required a little ice to cool it. You can do it just as well, FOR SALE BY ALL GOOD DEALERS, N & BRO.. Sole Proprictors NEW York. N.Y, SELTZER CURES HEADACHES. 10c., 25c., S0c., and $1.00 Bottles. In common with many others who scan the book advertisements in big type our eye has been arrested by this chal- lenge The twelve volumes of this ex- traordinarily popular author have been read by not less than 2,500,000 People. Why? Ordinarily we are not susceptible to the hypnotic influence of sky signs and posters. The reminder, flashed every minute in letters of electric fire that it is time to take a highball, has left us comparatively sober. Sundry queries and adjurations in kind, co cerning our habits, tastes and preju- dices, have been addressed to us in vain. Yet somehow we have caught (Continued on page 899) $98 for their curative and preventive qualities. If you are ill, you need them to make you well. If you are well, you need them to keep you so. Recommended by leading physicians everywhere. Dr. Jaeger’s S. W. S. Co.’s Own Stores ritih a comicbooks.com