Life, 1909-12-09 · page 32 of 32
Life — December 9, 1909 — page 32: what you’re looking at
What you’re looking at
This is a **candy advertisement**, not satire or political commentary. The New England Confectionery Company promotes NECCO Sweets and Lenox Chocolates through Life magazine (December 9, 1920). The illustration shows a well-dressed man and woman in early 1920s clothing examining a box of chocolates—a genteel domestic scene emphasizing gift-giving as a sign of appreciation and good taste. The "NECCO Seal" (a trade mark visible on the package) serves as a quality guarantee. The advertisement's appeal to "particular taste" and the detailed listing of 500 varieties (creams, fudges, bonbons) targets middle-to-upper-class readers who valued refinement. The modest pricing (25 cents to $1) and mail-order option made premium confectionery accessible to the target demographic. This reflects 1920s consumer culture where branded packaged goods with visible seals represented trustworthiness and social respectability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE NECCO SEAL The Special Reason for Approval HERE you really care for appre- ciation and want especially to please—take NECCO SWEETS. Don’t run chances of dis- appointment. ‘The Necco Seal identi- fies the package and gives a clear title to the confectionery inside before a string is untied or a cover lifted, and it guaran- tees the same sure, delicious goodness every time. The more particular the taste the more reason for NECCO SWEETS. Until you’ve tried CNOX (Fiogolates you’ve missed a treat. There are some 500 varieties of NECCO SWEETS— creams, pastes, fudge, chocolate coated nuts, simple fruit drops and brittle chips, and the most elaborate bonbons. Every kind is as wholesome and good as we know how to make it—and we have a reputation for knowing how to make good, wholesome confectionery. NECCO SWEETS are sold everywhere by high grade dealers. If your dealer cannot supply you, send us 25 cents for an attractive package of LENOX CHOCOLATES, or, better still, order one of our special $1 packages in a handsome art box. Either package sent postpaid. NEW ENGLAND CONFECTIONERY CO., Boston, Mass. comicbooks.com