Life, 1909-12-09 · page 3 of 32
Life — December 9, 1909 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The top-left advertisement promotes Life magazine's "Great Christmas Issue," using a cherub illustration in a humorous appeal to readers to purchase the expanded holiday edition (over 80 pages). The bottom-left cartoon appears to be a joke about advertising effectiveness, showing a figure (possibly representing advertisers) concerned that repeated ads ("every time you lay an egg") in Life's pages might annoy readers—but the humor is self-referential, promoting the magazine's reach. The right side contains a straightforward product advertisement for "Chesterfield" dress shirts by Cluett, Peabody & Company, emphasizing the shirt's practical design feature (detachable bosom that won't bulge). This is genuine commercial advertising, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Great Christmas Issue of Life Did You ar Ne Miss It? If, by any possibility you did, if you can't get it at your News-stand, Don't Delay, But send to us at once for a copy. This Is the Largest and Best Number of Life In the Year. Over Eighty Pages. A Copy will be mailed to you on receipt Twenty Five Cents. Address LIFE, 17 West 31st St., New York “CHESTERFIELD” DRESS SHIRT | will not bulge because the lower end of the bosom is detached a8 ; from the body of the shirt seg minis, wr sane rae rooms vo cnce eww sist aN Will slide down outside the trouser band. $2.00 TWICE THE ATTENTION? "* Send for booklet, “Proper Dress” CLUETT, PEABODY & COMPANY, Makers of Arrow Collars, 49 River Street, Troy, N. Y. comicbooks.com