Life, 1909-12-02 · page 18 of 80
Life — December 2, 1909 — page 18: what you’re looking at
What you’re looking at
This page combines editorial content with period advertising. The main feature, "You Are a Born Crack Shot," is a **Savage Automatic rifle advertisement** disguised as lifestyle editorial—a common early 20th-century marketing tactic. It claims the rifle's design allows anyone to shoot accurately without training, using pseudo-scientific language about "instinct" and automatic mechanisms. The secondary feature, "An Incorrigible Poet," recounts the anecdote of Isaac Watts (hymn writer) whose father beat him to discourage poetry-writing, yet Watts continued composing—even rhyming pleas for mercy during floggings. The piece celebrates artistic calling as innate and unstoppable. The advertisements include a cowboy hat company, steamship cruises, and rail travel—typical leisure-class products of the era. **Context modern readers miss**: These pieces reflect pre-WWI American confidence in technology and individualism, plus romanticization of both frontier masculinity (crack shots, cowboys) and artistic genius.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘LIFE: You Are a Born XMAS DuRERRENEREK 7 IT'S A SURE SHOT ~ HE WANTS ONE NV anectiorueee wer ey 2 a ( \ a.crack shot the first time you try the Savage Automatic. You may never before have been able to hit any- thing, yet you fire all ten shots into a mark’as fast as you press the trigger. You use instinct —just as your finger involuntarily points precisely at a mark. All other guns require practice, and OS you are out of practice fifty-two weeks in the year, Wrist-crooking revolvers make you miss. Trigger-inching at the critical moment makes you miss. Blow- back automatic pistols make you miss. Why buy the kinds which generally miss, when you can be a born crack shot with a Savage Automatic any time you pick it up! The Savage is the only Automatic that shoots straight. Simply because all automatic action is suspended at each shot until the bullet is out! hort (634 in.); Powerful (.32 cal.). Safe to carry as a watch, Light (19 oz. ‘THE SAVAGE RIFLES With our new factory additions we can now meet the demand for high power (og model) repeaters (03). No more delays and disap- Uses standard ammunition. Your dealer's. Ifhehasn’tit, youcan buy it from us. ointments. Ask dealer to show We have decided to give away another edition of ‘oar 303 Repeater and 22 cal. Re- he Tenderfoot’s Turn,” —peater. Handsomely illustrated by“ Bat” Masterson, former Government scout and sheriff at Dodge City, Explains cataloguefull of riffe information how the crack shots of the Southwest Trail won their fame. Send for a copy of — {fc¢, Osea postcard. Send now to “BAT” MASTERSON’S BOOK FREE Savage Arms Company, 8812 Sav- age Avenue, Utica, New York, The Nw SAVAGE Automatic Are You Literary? A recent statement has been m American readers are not interested in current literature. At the r nt in the face, we publish herewith some of the latest literary pot pourri, as gleaned from various (so- of flout- called) literary headquarters An Incorrigible Poet John Dryden noted three steps in the careers of successful men “What the child admired The youth endeavored And the man acquired.”* Dr. Madison C. Peters, in an article hicago Tribu tells as an il- lustration of this truth, that “a child's inborn aptitude is the evidence of the right calling in life,” the following story of the boyhood of Isaac Watts: The father of Isaac Watts was de- termined that his boy should not become &@ poet, and when he caught him making rhymes, after tiring of remonstrating with him, he flogged him. As he applied the whip young Isaac cried: “0, father, do some pity take, And another rhyme I shall never make.” This provoking the father still more he applied the lash with more severity and young Watts again cried out: “Oh, my father, do spare my back from pain, And I shall never make a rhyme again.”’ The fatber, thoroughly discouraged in his vain attempt to beat the poetry out of the boy, sent him away to school with Rope a Broncho Hat-rrom Texas, the kind our cowboys wear eal and sold by «direct to the consumer. Deseripe lity felt, Hight, tau color, with relly leather band: “never fos" Lnim made vest a Fexular five GQ padapecalpece, $3 aren't sattafied. - HOUSTON HAT CO.,"°vEscs - SOUTHERN NEW YORK-NEW ORLEANS Choice of Rail Lines Returning Journey may start at interior points DELIGHTFUL TRIP THE YEAR ROUND Round Trip Fare $63,00 Iwourme L. HM. NUTTING, General Passenger Agent 1188+366-1 Broadway, N. Y. Or Any Southern Pacific Agent. Crack Shot | \ a special request that the principal flog the boy if he caught him making rhymes The first morning at the chapel exercise the boy, Watts, looking up at the ceiling during prayers, saw a rat coming down the bell rope. He laughed so loudly that the teacher, stopping in his prayer, manded why he laughed. The boy trem. blingly answered : “Well, teacher, as there were no stairs, ‘The rat came down the rope to say his prayers,” The teacher discovered the genius of the boy and encouraged his rhyme-r ing, and his hymne to this day are sung the world around.—-Literary Digest. Copyrighting a New Language © the present list of artificial Is guages, such as Esperanto, Ido, Unive sal, or Idiom Neutral is now added a new one—Ro, As described in a pa phlet issued in Cincinnati, “ Ro is a plan for a new language. It begins with tl alphabet forming its root words on th apriori or philosophic system with classification similar to that used in th science of mathematics."’ The ar nouncement is made that a Ro compar bas been incorporated in Ohio, “to ac quire and hold the copyright of the lan guage known as Ro,’ and for other pur poses. Copyrighting a language is some thing of a novelty, but the persons in terested in Ro propose to sell stock in their company to investors, and they hope to make the stock pay dividends which will assuredly be the case if they can secure a monopoly on specch throughout the world. “Truz, the pro notion of a new language,” says. the Istest issue of Ro, “is not supposed to be a money-making enterprise, but some hody must bear the initial expense How differently write John G. Saxe: (Continued on page 779) comicbooks.com