Life, 1909-11-25 · page 26 of 32
Life — November 25, 1909 — page 26: what you’re looking at
What you’re looking at
This page is primarily **advertising with some editorial content**. The main satirical element is a brief anecdote at bottom-left: a child returns from Sunday school saying the superintendent prayed, "O Lord, we thank Thee for food and Raymond"—joking that the child equates himself with necessities, inflating his own importance. The bulk of the page contains product advertisements for Atwood Grape Fruit, Philip Morris cigarettes, Old Overholt Rye whiskey, and travel tours. These ads employ common early-20th-century marketing tactics: appeals to authority (prominent physicians), pseudo-scientific claims (citric acid making urine alkaline), and lifestyle branding. The "Literary Zoo" section discusses book reviewers' roles—not satirical commentary but straightforward editorial reflection on reviewing practices. No political cartoons appear. The page reflects period advertising styles and consumer culture circa 1910s-1920s Life magazine, before its later shift toward more satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Lillie Jes TWO KINDS OF PEOPLE BUY AND EAT Atwood Grape Fruit First, those who want the most deli- cious grape fruit they ever tasted, the thin-skinned kind that is filled with luscious juice and has the genuine grape fruit flavor; the kind that has resulted from years of experiment- ing and the outlay of hundreds of thousands of dollars; the kind that a prominent physician of New Haven prescribes for all his patients, telling them to “be sure to get the ATWOOD, for other grape fruit to the ATWOOD is as cider apples to pippins ;” Second, those who would increase their energy, clear their complex- ion, brighten their eyes, renew their youth, and rid themselves of rheumatism or gout. These eat AtTwoop GRAPE FRUIT morning and evening. The Bureau of Chemistry of the Department of Agriculture at Washington, in speaking of citric acid as found in grape fruit, says: “It combines with certain bases and the resulting combinations in turn are tran: formed into carbonates, thus rendering an unduly acid urine alkaline.” All genuine Atwood Grape Fruit has the Atwood trade-mark on the wrapper, and may be purchased from high-class dealers by the box or dozen. Price per standard box, ing 54 or 6¢ or 80, Six Dollars. Buy it by the box—it will keep for weeks. THE ATWOOD GRAPE FRUIT COMPANY KIMBALL C. ATWOOD President 290 Broadway, New York “On, mother,’ exclaimed little Ray- mond, upon his return from Sunday- school, “the superintendent said some- thing awful nice about me in his prayer this morning! “That was splendid, Raymond. What did he sa “He said, ‘O Lord, we thank Thee for food and Raymond.’ "'—Everybody’s. 50 ENGRAVED CARDS OF tes a wane $1.00 a Comaect sceivT, samrce cam é ‘itt HOSKINS Pra, OReSTAT Toth Sry eon WORLD TOURS. 2883=7===| Philip Morris DE POTTER TOURS (i) 32 5staar each gar tt The Literary Zoo | 1 € es (Continued from page 753) Views and Reviews HAT supposititious person, the average reader, owes more to the book reviewer than he can ever hope to repay with mere gratitude. The range of that indebtedness is wide in- deed, and the nature of the service so multiform that one would be at a loss if asked to indicate in what precise vay the reviewer serves us best. It depends, of course, in a measure, upon why one reads a review. Some per- sons, we may suppose, do so in quest a of information, and not always in vain, They’re a ripping Others seck the intellectual refresh- good sort of a smoke. ment that may be found in an analytic bit of writing by a superior mind. . 4 . CAMBRIDGE AMBASSADOR There are reviewers who disclose them- Fegular eize 2OC+ aierdionet aves BOCs “The Little Brown Box"’ study water and its manifestations as a form of profitable amusement; hi recognition of what will prove unin teresting to his readers is thorough; in simple language he has set down “ the results of careful note-taking and re- flection.” Thus advised, we read: A little higher in price, Water is probably second only to air perhaps, but give in its widespread distribution and use- fulness. It takes us back, therefore, a Double the Wear very long way inta the fields of kn and Treble the edge. Protection True cnough, though the seems a bit overcautious, as if Physicians Everywhere is Recommend Them. feared a challenge by some authority (Continued on page 785) _ Established 1810 selves rather than the thing reviewed ; RYE and that, too, may be interesting. : . An obvious function of the reviewer is a whiskey of qual- is to supply us with a digest of books P. ity, pleasing to the that we never expect to read, and of F , : books that we might read were it not most epicurean taste, for his cheerful industry. Here, by - mildly _ stimulating way of illustration, is a tome with the % 2 . alluring title, “Water, Its Origin and ; and immensely bene- Use.” There are moments when, like : ficial. It is bottled in Walt Whitman, we “hate literature,” bond, and_ therefore ° and cast about for something vital and jionabl: stimulating; and in such a frame of unquestionably pure. mind a well-considered account of a book (Price, $5) like this amply re- : A. Overholt & Co. pays us for the Lincoln cent exchanged -. DISTILLERS: for a copy of The Times. “ The author, we learn, has been led to . Pitsburg, Pa. 784 ¢ comicbooks.com