Life, 1909-11-25 · page 21 of 32
Life — November 25, 1909 — page 21: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content** — it's a **full-page advertisement** for the 1910 Locomobile automobile, published in Life magazine. The ad features a photograph of a black, early-model touring car positioned against an ornate building facade with classical columns and decorative ironwork. The car's design reflects early 1910s automotive styling with spoke wheels and an open cabin. The Locomobile Company of America advertised their "30" model with two drivetrain options: shaft drive and chain drive. The company had offices in major American cities (New York, Philadelphia, Boston, Chicago, San Francisco, and Bridgeport, Connecticut). The advertisement is licensed under the Selden Patent, a significant automotive patent of the era. This is essentially vintage product marketing, not political or social satire.