Life — November 25, 1909 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Publihed every Thortay, Anaual Subscriston, ‘opies, Ten Cents Sind the Iiitioh Possessions, Entered at the Post Offce st New York, x (Chass Mail Maer." Y'+ Seem Why the Franklin is the most comfortable and the most reliable of all automobiles. The clcsest possible examination of the leading water- cooled automobiles shows them to be practically alike in all important features—alike in their construction rinciples, comfort and road ability. Yet it is claimed lor each one that it is superior to the other. Now an automobile in order to be essentially better than another must necessarily be different; for example, if it is more comfortable, there must be a reason for it. Water-cooled automobiles with their semi-elliptic springs and steel chassis frames all ride about the same. You can get but little more comfort with one than another. The Franklin is different. It is really comfortable. With its four full-elliptic springs and laminated-wood chassis frame, it is the most comfortable automobile in the world. Even the shock absorbers, rubber bumpers, and other devices used on water-cooled automobiles fail to give the comfort you want. Comfort, like any quality, must be founded in the design. The comfort of the Franklin gives it the greatest road ability of all automobiles. ou can make time everywhere. Passengers, even aged people, can ride nces without fatigue. And being comfortable ns that the Franklin lasts indefinitely—it does not rack and strain itself. The deterioration and the rattle and noise which develop in other automobiles are avoided. Other automobiles are all about the same on tires— usually unreliable. Their tires are too small and too weak. You know it; everybody knows it. So everywhere you go you carry an extra outfit of tires. This does not pre- vent the tire trouble with its annoying delays but it is the only thing you can do, Here again the Franklin is different. We practically eliminate tire trouble. The solution of the vexed problem is simply in providing tires large and strong enough for the service required. It is true that many automobiles are so heavy and stiff in construction that this is not practica But the Franklin is light and flexible. It is easy on any tires, and with our 1910 tire equipment tire troubles are not a factor. You do not have to carry extra tires. The tires used are larger even than the tires used on water-cooled automobiles that weigh a great deal more. Being mechanically reliable, as shown by winning severe reliability and endurance contests, and havin | reliable tires, the Franklin is the most reliable autome bile you can buy. In another important principle the Franklin is differ ent, and that is the cooling system. This difference for the same definite reasons as the other differences- to get better general results, greater reliability, light. weight and greater comfort. ‘The Franklin air-coolir system is as far in advance of water cooling as full-elli; tic springs are better than semi-elliptic springs. The announcement of our 1910 sooling system ear last summer created a sensation. So marked and effec tive is it that its success and advantage were instant! recognized. It is superior in every way to any wate cooling system. If you will make the test severe enough you can satisfy yourself that the Franklin engine wil cool perfectly when water-cooled engines will give trouble from overheating. Our cooling system cannot fail to work—there is nothing to get out of order. The only moving part is the suction-fan fly-wheel, and as a fly-wheel is required on any engine, the system is sim- plicity itself. This suction-fan fly-wheel is a new thing and is the most efficient fan known to science. Franklin dealers will show you the new cooling sys- tem. You will understand it at a glance and will fe more than ever the advantage of air cooling er cooling with its plumbing, weight and com- plication, and liability to freeze or boil dry. The control is another feature in which the Franklin is also different. There is only the throttle lever. Igni- tion is by Bosch high-tension magneto with the Frank- lin governor which dispenses with the usual spark- advance lever. Better results are therefore obtained at all speeds. The 1910 Franklins have been in use in all parts of the country for over five months and have thoroughly demonstrated the merit of the new cooling system. Franklin automobiles are built in three chassis sizes, four- and six-cylinder, with sixteen different body styles embracing touring, two-, three- and four-passenger run- abouts, close-coupled bodies, limousines, landaulets, town-cars and taxicabs. Write for our special edition catalogue de luxe. FRANKLIN MANUFACTURING COMPANY Syracuse N Y Member Association Licensed Automobile Manufacturers. comicbooks.com