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Life, 1909-11-18 · page 29 of 36

Life — November 18, 1909 — page 29: what you’re looking at

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Life — November 18, 1909 — page 29: Life, 1909-11-18

What you’re looking at

This page parodies the famous Romantic poem "Lochinvar" by Sir Walter Scott, but updates it for the early aviation age. Instead of a knight on horseback, the hero is a young aviator with an expensive airship who elopes with "fair Gladys" from a seaside wedding. The satire targets wealthy early-aviation enthusiasts and the fascination with this new technology. The original poem's dramatic elopement becomes absurd when the "dashing escape" is by flying machine—the modern substitute for romantic heroism. The joke hinges on deflating Romantic notions: the suitor's main asset isn't bravery or virtue but rather he's "plucky" with newfangled machinery and has "$90 H.P." (horsepower)—reducing romance to technological bragging. The surrounding advertisements (wrenches, cigarettes, writing paper) emphasize this is primarily a commercial magazine promoting modern consumer goods and leisure activities to affluent readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

For Automobilists ANEW WRENCH—and A GOOD WRENCH THE PERFECTION WRENCH—most eset! tool ma: thie ALL. STEEL. — capable of Instantancous adjustment — hols like a slips or mare ALWAYS ready 10 ese Souse or esrage sans. Can be esed och = INSTANTLY Nis mate ta three sizes — i, gua-metal nickel, Pr 2 . ey Tinree days tral, i dist i Ciren Uren irhen you te it" Fee vooklet abe prices peeveciON WRENCH CO., 518 North Main St., PORT CHESTER, N.Y. A Modern Lochinvar vh, young Lochinvar has come out of the west, ) all the wide country his airship is best To save his good dollars, he chauffeur had non He rode unafraid, and he rode all alone. So plucky his flight and so clever his car, Have ye e’er heard of Smarty like young ° A Real Christmas Suggestion Lochinvar? Can you think of any more accept- not for rain, A Hq): ele Christmas sft than at ; S 5 / SM © fine writing paper? Writing paper is He stayed not for wind and he stopped He flew straight along in his aeropt: i But ere he alighted at Rocks-by-t ; & \ something one uses constantly and His girl had consented another’: be. \ oneis, therefore, constantly reminded of the giver. For a mza with a 90 H. P. touring-car Crane’s Linen Lawn has been put up in un- Was to wed the fair Gladys of brave ; usually artistic boxes to be used as gifts for Christ- Lochinvar. , mas and other occasions. The boxes are made in ‘ several sizes, holding different assortments of Crane’s Linen Lawn, and are of different tints, climbers and waiters and family harmonizing with the tints ofthe paper. Nothi and all : so beautiful in the way of holiday boxes of writ- Then spoke the bride's father: ly t ing paper has ever been produced before. ord! fe say! (Por the soot pees bridegroom just | ik —~ a i ASK YOUR DEALER—These holiday faded away) boxes of Crane’s Linen Lawn can be “ Did you come for a match to light your procured at most stores where good cigar, f ~ stationery is sold. Pri Or to dance at our bridal, young Lord z $1.50, $2.00, $3.00 and $4.00, according to si Lochinvar?" and quantity of paper. They offer in an unusual “"] (used 16 court sGladys. you gue me degree the combination of a beautiful and useful the sack— present. Ask tosee them and be sure they are the § went ewer vowing Paneer come tack : CRANE boxes. If your stationer cannot supply But now, passing by, Ive just dropped in you, write us and we will give you the name o} to lunch, i " i a stationer who will, To dance but one two-step, drink one \ EATON, CRANE & PIKE COMPANY ne, BS of punch NEW YORE IPED. BASS. There are maidens in Denver, more Then boldly he entered the pink onyx wealthy by far, Who would gladly be bride to the young Lochinvar.” One wink of his eve and one word in her car When they reached the hall door. Tor his airship was near. There was hustling and bustling at Right into the craft the fair lady he Rocks-by-the-Sea ! ke Positively nothing better than pure Tark. Hadada.” Guests, bridesmaids, .and’ ushers’ were Right into the small seat beside her he Natural flavor only. Not doctored. Each leaf chosen for mad as could be. ; its exquisite aroma. Wo sprung! . youre lil sont by aan re pay There was racing and chasing and yell- “Let her go! We are off,” over tree- Ing no middleman’s profit, Ma ing like d Try them ; If Hot as good as the best, your money back top and scar, Onter untay, There was weeping by mother and swear- ing by dad “TM be hanged if they follow! "’ cried B. WILDMAN & CO., New Haven, Conn. young Lochinvar. While away overhead, like a luminous star, = = Shone the light on the airship of young Makes the best cocktail. Aids digestion. A Lochinvar. leasing aromatic for all wine, spirit and soda 5. 5 verages. A delightful tonic and invigor-| —Carolyn Wells in Harper's Magazine. ator. At wine merchants’ abd druggists’. Important to see that it is Abbott's. comicbooks.com