Life — November 18, 1909 — page 23: what you’re looking at

What you’re looking at

This is a **Perrier advertisement**, not political satire. The page shows a bottle of Perrier sparkling water alongside serving vessels (a bucket, glass, and pitcher labeled "Scotch"), promoting the product as "The Champagne of Table Waters." The ad's slogan—"Improves Your Highball"—suggests mixing Perrier with scotch whisky to create a cocktail. This dates to the Prohibition era or its immediate aftermath, when sparkling water was marketed as a mixer for alcoholic beverages. The "French Natural Sparkling" designation emphasizes the product's imported prestige. The sophisticated glassware imagery appeals to upscale consumers. This is straightforward commercial advertising with no political commentary or satire present.