Life, 1909-11-11 · page 36 of 36
Life — November 11, 1909 — page 36: what you’re looking at
What you’re looking at
This is a **full-page automobile advertisement**, not a political cartoon. It promotes Oldsmobile luxury vehicles from Olds Motor Works in Lansing, Michigan (dated November 11, 1909). The image depicts an affluent couple—a woman in elegant dress with a large feathered hat and a man in formal attire—being assisted into a limousine by a chauffeur. The advertisement emphasizes that Oldsmobile luxury extends beyond mere decoration to include engineering essentials: quality springs, appropriately-sized tires, and a powerful, quiet motor. The copy argues that Oldsmobile offers everything a discerning buyer could imagine in a motor car. Two models are mentioned: "Special" Four Cylinder and "Limited" Six Cylinder, available with 36 or 42-inch tires. This reflects early 1900s automobile marketing targeting wealthy consumers for whom motorcar ownership represented status and refined taste.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
UXURY in a Limousine means more than fine upholstery and plate glass... Easy springs, tires of adequate size and a quiet, powerful motor are essential elements. Neither the essentials nor the refinements are lacking here;—luxury in an Oldsmobile is all that you | have imagined possible in a motor car. “Special’’ Four Cylinder “Limited”’ Six Cylinder 36 inch and 42 inch Tires | OLDS MOTOR WORKS, LANSING, MICHIGAN comicbooks.com