Life, 1909-11-11 · page 26 of 36
Life — November 11, 1909 — page 26: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or editorial content. The main advertisement promotes *The World To-Day* magazine with a money-back guarantee offer: three months for 25 cents, refundable if unsatisfied. The pitch is straightforward marketing, though it acknowledges bias humorously—the publishers admit their claim that their magazine is "the best" is naturally biased since all publishers think this. They propose a "practical test" to prove the claim, noting that a year prior, thousands accepted the offer but no one requested refunds. The subheading emphasizes the magazine's dual purpose: to inform readers about world events while providing entertainment. A secondary advertisement at bottom right warns consumers to look for the "Washburne" brand name on fasteners, cautioning against imitations—a typical early 20th-century anti-counterfeiting notice. The decorative illustration shows a tall building (likely Chicago's skyline, matching the publisher's address) with cityscape elements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ore aoe AND YOUR MONEY BACK We believe THE WORLD TO-DAY is one of the best magazines published for the general reader. Quite naturally you will say that our judgment is biased because we are its publishers, and, of course, every publisher thinks his magazine is the best and the only one worth reading. While we have back of us the verdict of an ever increas- ing list of thousands of subscribers, we propose to put our opinion to a practical test. HERE IS OUR PLAN THE WORLD TO-DAY is 15 cents per copy—three copies 45 cents. Fill in coupon and mail us 25 cents in silver, stamps, or any equivalent for the coin of the realm, and we will send you three issues, including our big Christmas number. Atthe end of the three months, if you are not satisfied that we have given you big value, simply drop us a card and we will promptly refund your money. We made this same offer a year ago. While thousands accepted, not one asked for a refund. Can more be said? THE WORLD TO-DAY is the one magazine indispensable to every home. While it isa monthly world review designed to keep the busy man or woman in touch with the world’s happen- ings, it has suit! another mission—/v entertain. ‘To accomplish this double purpose it furnishes monthly not only a complete digest of events but many attractive arti- cles on timely subjects, written by the foremost men and women of the day. THE WORLD TO-DAY prides itself on its attractive make-up. It is printed in colors, and each issue is made a veritable panorama of the world by the many illustrations (more than given in any other magazine) of noted people, places and events. The result isa publication that you will seek with joy because you will know in advance that it will afford diversion for the idle hour, and, best of all—something worth while. THE WORLD TO-DAY is the only magazine of its class retailing at a popular price. In every respect a $3.00 magazine for but $1.50 a year. THE WORLD TO-DAY 67 Wabash Avenue, Chicago Beware of Imitations of the fasteners mien swear I by, not at—look for same WASHBURNE FASTENERS stamped on the genuine ‘The genuine Washburn Fasteners are Little, but never let co it Look for the Name Washiurne AMERICAN RING COMPANY, Dept. 6, Waterbury, Core. comicbooks.com