Life, 1909-11-11 · page 24 of 36
Life — November 11, 1909 — page 24: what you’re looking at
What you’re looking at
This page is **primarily advertising** for luxury cigarettes and other consumer products, with small satirical humor pieces interspersed. The main content advertises **Egyptian Deities cigarettes**, emphasizing their exclusivity and cost through claims about hand-selected Turkish tobacco and rigorous production standards. The copy targets affluent consumers seeking premium products. The small satirical pieces ("The Retort Courteous," "Fine Display of Heroism," "Fulfilling Instructions") are typical Life magazine humor—gentle domestic and workplace comedy with no political content. They mock husbands, editors, and social pretension through brief anecdotes. The **"Beggar" cartoon** (bottom right) shows a humorous misunderstanding: a beggar states "My parents died and left me an orphan," and someone responds with mock surprise, "What are you going to do with it?"—treating "orphan" as a possession rather than a condition. It's wordplay-based humor. Overall, this reflects **early 1900s consumer culture**, advertising luxury goods to middle/upper-class readers through satirical entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Costliest Thing That Grows Some Turkish tobacco—from the foot of the moun- tains—is the costliest thing that grows. One can buy fifty pounds of some Turkish tobacco for the cost of one pound of this. Thus comes that infinite difference in Turkish tobac- cos, and the cigarettes they make. Egyptian Deities ‘“‘The Utmost in Cigarettes’’ We employ in Turkey an army of men to secure the very cream of the crops. They cover the country on horseback to pick out the leaves with exquisite aroma. Yet these leaves are picked over four times—leaf by leaf—and 94 per cent. are discarded. One man will pick out about two pounds per day that are fit for Egyptian Deities. 10 for 25 cents. This selected tobacco, when properly blended, makes the most delectable cigar- ettes that the world ever knew. They are made by hand—one by one— and are submitted to six inspections. There are many cigarettes with entic- ing names—many made of Turkish to- | bacco. But there was never a brand with the ambrosial aroma that you find in Egyp- tian Deities. Cork Tips or Plain Every box of “EGYPTIAN DEITIES” bears the fac-simile signature of S. ANARGYROS Factory and Depot: New York City The Retort Courteous “Ob, husband, wake up!" cried the wife in affright there’s a burglar down “Go down, then,”’ said hubby ; “ you told me last n Not to meddle in household affairs.”* The Sphinx. A witty woman has coined the word “muncheon "' to describe one of Horace Fletcher's feasts—Good Housekeeping GREAT BEAR SPRING WATER 50 cents per case of 6 class pered bottles (A Corporation) “BLACK EYE” fell, dipped in burat cork. T Ueiously fanny. Send The y YORK NEWs co, Dept an 15 Warren stony FOR MEN OF BRAINS IGARS “MADE AT KEY WEST Fine Display of Heroism A neighbor of ours, a portly gentler has been guiltless of any strenuow these many years. Recently his caught fire. Volumes of smoke in from the kitchen, Catching walking-stick and clapping his b on his head, he started with fi for the front door. As he went the hall he shouted lustily Save the piar —Womon's Home Companion “ Girls! girls! Fir Fulfilling Instructions The managing editor wheeled his chair around and pushed a button in the The person wanted entered “ Here,” said the editor, “are a nv ber of directions from outsiders as th best way to run a newspaper. See that they are all carried out.” And the office-boy, gathering them all into a large waste basket, did so Green Bog. Aswevinir, N.C four-season resort of the The South. Tw MAnow the English-like Inn of Ashevilie Beggar: MY PARENTS DIED AND LEFT AN ORPHAN. “THEY DID, EM? WELL, WHAT ARE YOU GOING TO pO wiTHt IT?" While Rock. “The World’s Best Table Water’’ Now ready, 1909 editton of the famous “Richard's Foor Almanack,” the hit of (908, Beautifully bound aud iiustrated humorous book, Sent for wc. Address White Rock, Flatiron Bidg., New York City. 680 Tl t/ ~~ TPA M7 comicbooks.com