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Life, 1909-11-04 · page 9 of 52

Life — November 4, 1909 — page 9: what you’re looking at

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Life — November 4, 1909 — page 9: Life, 1909-11-04

What you’re looking at

This page is primarily **advertising and editorial content**, not political satire. The left column contains "The Literary Zoo," a brief essay by an unnamed author defending their modest writing style against criticism from a friend (James Lane Allen). The accompanying illustration shows a figure cowering behind a hammock, humorously depicting the author's self-described cowardice in the literary debate. The bulk of the page advertises **The Ideal Vacuum Cleaner** (hand or electric-operated, $25-$65), claiming unprecedented cleaning efficiency and the company's expanded factory capacity to meet demand. Below this is an ad for **Feltoid Casters** (floor protectors), and a note about a "$100 annual poetry prize" from a wealthy Ithaca merchant for Cornell students. The vacuum cleaner ad's grandiose claims about capacity and efficiency appear somewhat exaggerated, typical of early 1900s marketing hyperbole, though this isn't presented as satire here.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Le The Literary Zoo (Continued from page 611) | am always modestly aware of the criority of my own arguments. nerefore it seemed a cowardly run cover when my friend took shelter behind James Lane Allen's style, loftily deciding that the story didn't: make 1 difference any how. For who cast a stone at Allen's style? He ks a language that glorifies. What r writer could turn a potato-patch 1 prose-poem and make gathering bug thereon a rite of solemn uty? (He has not written the to-poem yet, but he will! T know the principle of crop rotation!) Remembering the charm of many ses IT made concessions. But what if masters of English should set in the me splendor of melodious prose the hopes and the struggles, the suffering aud the endurance of the common life? Would it sel No!” says the hammock-dweller, PUTTING ON * Feltoid Casters Protect your Floors and Rugs FELTOID CASTERS will not, cannot wear orscratch ortear. If you equip your furni ture with them you can move it as easily, often as you please, without the trace of a scratch or scrape on your floors or wear of tear oneven your finest rugs. Be sure to specify them on every piece of furniture you er ‘You can get them if you ask for them. A few Gausahacianetl who equip _ their furniture with FELTOID: ‘CASTERS an sod TIPS: ‘Steinway & Sons, Pianos, New York: Join Wicdicomb Co... bedroom furniture, Grand Rapides A.H. Davenport, Boston; W. K. Cowan Co., mahogany furniture, Chicago; Gustay Stickley Co., 5: pacuse, If you can't get FELTOID CASTERS and TIPS: at your dealers. send us 26c. for four FELT- 1D TIPS, We'll supply you direct. Give them a trial, They're wonderful wear-say Write for them to-day Dept. F for f THE BURNS & BASSICK CO. Bridgeport, Conn. To the Public: Operated by Hand Price $25 ‘Thousands of persons who have ordered IDEAL VACUUM CLEANERS have been unable to get their machines except by waiting | wo or three weeks or longer. | We regret the wholesale annoyance thus caused, but assure the public that it could not well have been avoided. For all our belief in our splendid machine, we could not foresee its really tremendous suc cess and prepare in advance for the rush of orders. Our factory, which when we began adver tising in April, 1908, had city of 30 machines a day, has literally | So helpless were we under the flood of or- ders that we were forced to suspend advertis- | ing for two months. Now, however, we are able to assure the public of our ability to fill all orders on the day received. As fast as possible our factory has been ex- tended, until now it extends through the entire lock bounded by Lafayette, Ferry, Madison and Monroe streets in Newark, N. J. We now have over 100,000 square teet of floor space, with an output of 500 machines a day and the ability to increase it to 1,000 ma- chines, or about 30,000 per month. The remarkable popularity gained by this n't keep your carpets, rugs, ete., ¢ cuum Cleaning is the on! Ee of the most uum CI teally concentrated. We now | how to order. | able saving in money, time, an with broom and brush and least of all ning system are for the first time scientifica can promise to deliver you one of these wonderful mai Also send for our Free [lustrated Bookle: labor, health and strength AN EXPLANATION AND A PROMISE ‘on behalf of THE IDEAL VACUUM CLEANER (Fully Protected by Patents) “It Eats Up the Dirt” Or Electric Motor Prices $60 and $65 $25 machine in less than a year is without a precedent. Yet it is easily explained. If you owned a-20-pound portable Vacuum Cleaner that could do all the work of a big ir-suction power plant, and do it better and with more convenience, could you help boast- ing about it? And when your friends came and saw it work—saw it, as often happens, take a quart measure full of dirt out of only 10 feet square of carpet that had just been swept by a broom aw it do this while scarcely making a sound and raising not a particle of dust whatsoever— well, don’t you think that they, too, would rush in orders? Think of it! The wonders of vacuum clean- ing have hitherto been possible for the very rich. But now the IDEAL VACUUM CLEANER brings these wonders within the reach of all—makes possible for every one the only strictly sanitary and thoroughly efficient system of cleaning that the world has ever known! Do you wonder, then, that we have been forced to four times increase our capacity and to build a factory that can turn out 1,000 ma- chines a day with carpet . VACUUM CLEANER all the and cconom- In the IDEAL nines promptly. Let us tell you It tells an interesting story of a remark- nd for it to-day THE AMERICAN VACUUM CLEANER COMPANY, 225BB Fifth Ave., New York City “we ordinary people are not interest- ing.” Not yet! But when the Great Amer- ican Novelist comes he must needs understand us. For we of the decent common life, whose tragedies are played “ without capitulation "—are We not the People? A Queer Donation WEALTHY merchant of Ithaca has donated an annual prize of $100 to the Cornell student who writes the “best original poem.” It is, perhaps, superfluous to explain that the eccentric donor of this prize, whose name we considerately suppress, has retired from business. No mer- chant whose mind was healthfully oc~ cupied with his affairs would be likely to set such a mischievous lure for the fect of thoughtless youth. No man, unless he were well past his prime, would entertain such obsolete ideas concerning the function of education— the chief end of which is to instruct us how to amass a fortune before we are too old to enjoy it. comicbooks.com