Life, 1909-11-04 · page 6 of 52
Life — November 4, 1909 — page 6: what you’re looking at
What you’re looking at
This *Life* magazine page is primarily **advertising**, not political satire. The dominant content consists of product advertisements: 1. **Savage Rifles ad** ("Straight in the Dark"): Promotes the New Savage Automatic rifle, emphasizing its accuracy in low-light conditions—a practical sales pitch rather than social commentary. 2. **Calox toothpaste** and **Hunter Baltimore Rye whiskey** ads: Standard early 20th-century product marketing. 3. **Rad-Bridge silk playing cards**: Another commercial pitch. The only non-advertising content is "The Literary Zoo," a poem by H.G. Wells about a character named "Tono-Bungay" (likely referencing Wells's own novel). This appears to be satirical fiction rather than political commentary. The page reflects early 1900s magazine content: commercial advertising mixed with literary pieces.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STRAIGHT IN THE DARK OU, who sleep with a revolver under your pillow—are you Y expert enough to hit a large object across the room in the dark, if it is so dark you can't see to take aim? Actual tests show that only an expert can shoot a revolver straight in the dark. A revorver with its off-pointing barrel and flinching trigger pull requires practice — constant practice — to acquire accuracy. ‘The Savage Automatic shoots straight without practice. In the dark or in the light you can hit the mark because you point it straight instinctively, as you point your finger, It shoots as fast as you press (not pull) the trigger, reloads ten shots in a flash, is as safe and harmless to carry as a watch. Powerful (.32 cal.); light (19 oz.); short (634 in.); fits flat in pocket. At your dealer's. If he hasn’t it, you can buy from u Send for a free copy of *THE TENDERFOOT’S T sheriff of Dodge a fascinating book by “Bat” Masterson, E City, and crack shot of the old six-shooter days. MSIL Savage A Savage Arms Co. Utica, New Yoru, Us & A. TheNewSAVAGE Automatic The Literary Zoo (Continued from page 609) Tono-Bungay (By H. G. Wells —The Macmillan Company.) HOUGH “Tono-Bungay "brings prince or dark induna,* just a patent “cure ”—a kind Of chemic-cocktait—like Peruna, Distilled by old Pe vero, The hero's uncle, quaint and cheery, And advertised like Or Mrs. Glyn, or Cook-and-Peary. ‘num’'s show, But foolish people bought the stuff In pints and quarts and larger sizes, Until the maker “earned” enough ‘To manage grander enterprises. He painted rainbows, iured the throng, With doubtful wealth his coffers loaded, ‘Till, somehow, something turned out wrong And puff !—his bubbles all exploded! THE “KLEAN” PIPE ©: fragrant as the frat—no wet, stom and stem scam be ree jers can't Battimore RYE Bor reo BY M.LaNaHANd 5° BALTIMORE THE RICHEST PRODUCT OF THE BEST OF MARYLAND'S FAMOUS DISTILLERIES, GUARANTEED BY THE PROPRIETORS UNDER THE NATIONAL PURE FOOD LAW AN ABSOLUTELY PURE RYE WHISKEY Sold at all Graticlaan cafes and by fodbera, WM, LANAHAN & BON, Daliizore, Ma ONIN NII Oe IT’S THE O in Calox that renders it so efficient asa cleanser of the mouth and teeth. Ju Of atl Druggists, 25 cents, SAMPLE AND BOOKLET FREE ON REQ! w York. Now jail for Uncle yawned; and tn Brave Nephew did him up in flannel And bore him, a la Bleriot, On airship wings across the Chi But shall I wreak my little rhyme Upon a masterpiece, revealing So broad a view of modern times With such clear wit and hu feeling? aan When here’s a mind equipped to sour Above the ruck where seribblers grovel— Go to! I'll read the tale once more; For Mr. Wells has writ A NOVEL! Arthur Guiterni A Book Pre-View WE fell out—ay friend and tin a hospitable hammock, — which probably never before afforded sup; for such a calamity. The season was summer; the 1 of our contention, a book recently rt ne stowed upon a too-too happy world by James Lane Allen. And, like many greater critics, we the book. My friend and I have our differ- nm, and can use She is a musi words like tone-color, technique temperament with the most intellis incomprehensibility. I teach L: my English is childishly pl ple. In vacation sh urally to the hammock with James H. Ward, and enjoys t A. or Mrs, ‘avitates ad not yet read poor | h of the world. I take to the back yard and p to cage my chickens But we | any penal institution, a wire fence some virtues in com- mon. We are decent, law-abiding c zens and have never “done time” Institute—and there were extenuating circumstances then. And our friends (Continued on page 611) ive thanks fo Vd ike to swat Th 2 quality, sine, colors I oaly’ difereoce dexl less than cost) secures cor handsome sample w' feccenvories with pew ilext rated. dren Dey comicbooks.com