Life — November 4, 1909 — page 3: what you’re looking at

What you’re looking at

This page is primarily **advertising, not satire or political commentary**. It's a 1910 advertisement for the Locomobile automobile, published in *Life* magazine. The ad features a photograph of an early motorcar with five passengers driving through a scenic landscape with trees and a large rock formation. The "30 Shaft Drive" and "40 Chain Drive" refer to two model variants. The Locomobile Company of America, based in Bridgeport, Connecticut, had offices in major cities: New York, Philadelphia, Boston, Chicago, and San Francisco. The ad emphasizes the vehicle's capacity and capability for leisure driving—a luxury pursuit for wealthy Americans in this early automotive era. The tagline "Best Built Car in America" promotes quality and prestige.