Life, 1909-11-04 · page 12 of 52
Life — November 4, 1909 — page 12: what you’re looking at
What you’re looking at
This is an advertisement page, not a cartoon or satirical content. It promotes **Gorham Silverware**, a sterling silver manufacturer located at Fifth Avenue and 36th Street in New York. The ad makes marketing claims typical of the era: that Gorham pieces are "artistic and refined" with "permanency of character," suitable for household use or gifts. It emphasizes the company's variety of products and distribution through jewelers nationwide. The page includes Gorham's distinctive **trade mark**—a shield containing an anchor and "G"—which the company asserts appears on all authentic pieces. The ad offers to provide product catalogs with pricing upon request. This represents straightforward early 20th-century luxury goods advertising in *Life* magazine, with no satirical or political content present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Gorham Silverware ORHAM Silverware possesses every desirable attribute for household use or gift; it is pre- eminently artistic and refined, and its permanency of character enhances its acceptability. The variety of The Gorham Company’s productions in Sterling Silverware provides greater opportunity for appropriate selection than is obtainable through any other establishment. The Company is always pleased to furnish full particulars regarding its wares, which may be pro- cured from the best Jewelers throughout the country. The Gorham Book, containing an alphabetically arranged schedule of the Company’s various productions with minimum prices, is to be had upon application. TRADE SMO MARK STERLING EVERY PIECE OF GORHAM SILVERWARE BEARS THIS TRADE MARK The Gorham Co. Fifth Avenue and 36th Street New York comicbooks.com