Life, 1909-10-28 · page 26 of 36
Life — October 28, 1909 — page 26: what you’re looking at
What you’re looking at
This is primarily a **advertising page**, not satire. It features three product ads: 1. **Maillard's Breakfast Cocoa** — A chocolate drink advertised as appetite-stimulating and nutritious, marketed for "between meals" consumption. 2. **"Margarita's Soul"** — A mystery novel by the pseudonymous "Ingraham Lovell" (actual author unknown). The ad playfully notes the first edition sold out before publication, and lists famous writers as guesses for the real author—a common marketing gimmick of the era that generated intrigue and sales. 3. **Dr. Eliot's Harvard Classics** — A curated five-foot shelf of classic literature prepared by Harvard president Charles W. Eliot, marketed as providing a liberal education in fifteen minutes daily. This was a genuine, popular product of the early 1900s aimed at self-improvement. The page reflects early 20th-century consumer culture promoting both luxury goods and educational self-advancement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dr. Eliot’s “Five-Foot Shelf of Books”— . THE HARVARD CLASSICS “Tt ts my belief that the faithful and considerate < veading of these books, with such rereadings and memorizings as individual taste may prescribe, will give any man the essentials of a liberal education, even tf he can devote to them but fifteen minutes a Quckry and easily made, coaxes the appetite when other dainties fail, and the healthiest and most Just the thing for “ between afternoon teas and late suppers. nourishing of all drinks. meals,”’ Maillard’s Vanilla Chocolate—a treat to eat Sold by all leading Grocers The Luncheon Restaurant—a choice resting place for ladi>s; afternoon tea 3 too at 35th Street Fifth ° Avenue CHOCOLATES, BON-BONS, FRENCH BONBONNIERES “AN INSTANTANEOUS SUCCESS” MARGARITA’S SOUL FIRST EDITION EXHAUSTED BEFORE PUBLICATION SECOND EDITION AT THE BINDERS THIRD EDITION ON THE PRESS yy “INGRAHAM LOVELL” 2 This is a nom de plume of awell known author. 2 The following names have been guessed: PETER DUNNE (Mk. Dootey) 2 ROBERT HICHENS 2 EDITH WHARTON 2 BOOTH TARKINGTON 2 IDA TARBELL 2 W. J. LOCKE 2 AN AMERICAN LOVE-STORY By Ingraham Lovell. Profusely Illustrated. Sixteen full-page half- tone Illustrations, numerous Line-cuts, reproduced from Drawings by J. Scott Williams, also Whistler Butterfly Decorations, FOR SALE BY ALL BOOKSEL.LERS, CLOTH, 12mo, $1.50 JOHN LANE COMPANY NEW YORK day.” This noble set of books—The Harvard Classics—has been pre- pared by Dr. Eliot with a definite educational purpose. It is the choice of a practical educator, of ripe scholarship and life-long experience, who knows books. The works chosen are, in his opin- ion, the best examples of the ancient * literatures, and the great national literatures that have been created since the revival of letters. His introductions, glossaries, and foot- notes have very materially increased their value for the reader. “T believe that every book contained in the series ts of high permanent value in the history of the world, as representing the noblest thoughts which have been cast into literary form.” WY b(n q 412 West Detailed information regarding The Harvard Classics, and a handsome specimen reproduction of the original MS. of Gray’s Elegy, will be sent on request, without charge or obli- gation. Address P. F. COLLIER & SON Thirteenth Street, New York City comicbooks.com