Life, 1909-10-28 · page 23 of 36
Life — October 28, 1909 — page 23: what you’re looking at
What you’re looking at
This is not a cartoon but a full-page advertisement for the Smith Premier Model 10 typewriter, published in *Life* magazine. The image shows a detailed mechanical drawing of the typewriter with labeled features like the "removable platen," "interchangeable carriages," and "complete, straight-line keyboard." The ad's pitch claims these innovations are so superior that competitors will eventually copy them—so consumers should buy the Smith Premier *now* rather than wait. This is straightforward product advertising using technical specification and competitive advantage as selling points, typical of early 20th-century machinery ads. There is no satire or political commentary; the page simply represents how *Life* magazine monetized through advertising while maintaining its editorial content elsewhere.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Peeme@csy Paragrapher and ah Column Finder nithsenier 10 ® The only front stroke machine having a complete, straight- line _key-board, a removable platen, interchangeable carriages, a gear-driven carriage and easy erasing facilities, every operation controlled from the keyboard, a decimal tabulator and column finder. These features are so necessary that other typewriters will eventu- ally come to them. Why not get the machine that has them now— the Smith Premier ? ‘Write for complete information to THE SMITH PREMIER TYPEWRITER COMPANY, Inc. Syracuse, N. Y. Branches Everywhere comicbooks.com