Life — October 21, 1909 — page 9: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Husbands’ Correspondence Bureau (No connection % SUBJECT has come up which scems to demand more attention fr us than we thought necessary in the be- zinning, but now that it is here we might as well dispose of it once and for all. We refer to the soul-mate question. We have long had a soul-mate de- partment—under the charge of a thor- ovghly competent young man—but the thing has recently assumed such propor- tions that we have had to look into it a little ourselves. It has begun to get away from him, and we are therefore taking the matter in hand personally. Our regular customers need have no anxiety. Soul mates may come and soul mates may g0, but we stay on forever. We are here to make you all happy, and while in some instances it takes more time than was expected in the beginning, there is no case $o hopeless that something can't be done about it in this office. Open your hearts freely. Every confidence is respected. Now in regard to. soul our policy all along has been to ignore them officially, while quictly instructing our customers what to do. We haven't even advertised our special soul-mate course, believing that it would’ be for the best interests of our customers not to give the matter too much prominence. But the time must come when we must let everybody know just where we stand. Here’s a letter just received : mates, Dear Bureau: T have been, as you know, one of your customers for a long time, and cannot. say cnongh in hearty praise of what you have done for me. T attended your summer camp, have our Paris branch—where T had a erand time—and Tam more or less a fa- miliar figure to some cf the charming young I:dies in your office. On my return home I find that my wife has a soul mate. T have no objection to him personally, except that while he claims to be an idealist, he is a very hearty eater. and I find our household ex penses have ‘becn largely increased since he came. Resides, he is about my size, and yes terday I found him wearing one of my cra- vats. What would you advise? Yours, 3— G— Also as follows: Dear Sirs: Pardon the liberty I take in addressing th any other establishment ) you, but, as you know, my husband has been one of your regular customers for some time, and I should like to know whether you ay prove of soul mates. While at first, when I discovered that he was taking a course of treatment with you, I was inclined to resent i, 1 came aiterward to entertain consider- able respect for you, as he came, under your guidance. to teach me certain of my defects without hurting my pride; but recently he has a soul mate, and | write to ask you how vou stand in the matter. If you approve of his action you could, of course, have no ob- jection to my seeking one on’ my own ac- count. But T hesitate to do this, as you have always been square with me and 1 wish to be the same with you. Yours truly, Apetaipe H— We may say, in passing, that nothing could better illustrate the wonderful ef- fects of our great system than the case of this lady. When her husband first ap- plied to us she was—to use the current slang of the day—a “‘terror.”” But we have never found any one who didn’t have some good in them, and we brought her around and made her respect us. This is one of our strong points. But we want to make ourselves plain to these correspondents and to all of our friends and customers who either have soul mates on hand at present or who are taking them on. We have no preju- dices, and we are obliged to look at every- thing in a broad and liberal way. We therefore lay it down as a principle that any overt attempt to oppress or limit the activities of soul mates should be care- fully considered first. The moment you give them too much importance they will begin to increase. At the same time, while admitting all this, we are bound to say they should be placed under certain restrictions. The whole affair is one of considerable delicacy, and we advise all of our customers, prospective or other- wise, whose wives have developed soul- mate tendencies, to place themselves under our advice at once. Don't delay. If we are promptly notified in the begin- ning, we may often quietly affect a com- plete cure. The point that we wish to emphasize is that the moment you en- courage a soul mate to believe he is im portant and necessary you make it harder tokeep him down. We have no particular 545 regard for soul mates ourselves. We wouldn't give one house room if we could avoid it. At the same time, it doesn’t do to flatter them into promi- nence. Our special pamphlet on the care and treatement of will be mailed iree to our regular trade, and to outsiders who will also agree to take preliminary course. We ask no money in advance. We don't need to, If we annot convince you of ability we don’t want your money. In the mean time here are a few rules which we are distributing free: soul mates our SOUL MATES The moment you have the slightest idea that there is one hovering around wire us at once. Don't delay. Moments are precious. In case you are in the secondary soul mate stage, and he is an established fact, don’t let him disturb you. But lock up your cigars and buffet and limit him to one meal a week while you are awaiting our advice. Talk to your wife freely about him Suggest to her that you have believed in it all along but thought it best not to n the matter. Insist. on having his photograph pcrrersrs “IT WAS A FRESIE AND LOVELY (K)NIcuT comicbooks.com