Life — September 30, 1909 — page 22: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Hudson Achievement of 1609 The Hudson ‘‘Twenty’’ is big in design, in looks, in material, in performance, in general all ’round value. The only thing small about it is the price. It has a 100-inch wheel base, 32-inch wheels of the strong artillery type, large radiator, big hood, staunch, clean made frame. It is a roomy car. One can ride all day in it without feeling cramped. Any more room would simply be waste of space. Its strong three-quarter elliptic springs and long wheel base take away all ordinary shocks of the road. It cradles its passengers over the rough places. The Men Responsible for the Hudson Achievement of 1909 J. L. Hudson, President—Mr. Hudson is owner of the biggest retail dry goods store in Detroit.’ He is a large owner of Detroit real estate. He is vice-president of the Dime Savings Bank and a director of the American Exchange National Bank, He is recognized as a leading, conservative business man and capitalist of Detroit. Hugh Chalmers, Vice-President—Mr. Chalmers is president of the Chalmers- Detroit Motor Company, Before buying a large interest in a Detroit Motor Company and making the name Chalmers-Detroit, he was for many years vice-president and general manager of the National Cash Register Company of Dayton. R.B, Jackson, Treasurer and General Manager—Mr. Jackson {s a mechanical engineer, being a graduate of the engineering department of the University of Michigan. He was factory manager of the Olds Motor Works from 1908 to 1907, and has had other very valuable automobile experience. R. D. Chapin, Secretary—Mr. Chapin is treasurer and general manager of the Chalmers-Detroit’ Motor Company. His experience in the automobile business covers @ period of many years, He was formerly sales manager for the Olds Motor Works. Geo. W. Dunham, Chief Engineer and Designer— Mr. Dunham studied engineer- ing at Swarthmore and Kenyon Colleges. He was chief engineer of the American ‘Motor Carriage Company from 1901 to 1904. _In the latter year he 19 associat with the Olds Motor Works in a designing capacity. He was chief engineer of the Olds Motor Works from early in 1907 until March 1st, 1909, H. E. Coffin, Member Board of Directors—Mr. Coffin is vice-president of the robably no automobile engineer who ir. Coffin. He has been designing The Hudson Twenty Car- Here is a car that satisfies the taste for beauty—the beauty tht enhances service. It is big and racy-looking. Note the gracefullins —the sweep of the fenders and the frame. There isnocar withbettz lines. Judged by every mechanical dnd engineering standard this o is thoroughly up-to-date without embodying any experimental feature. The Hudson ‘‘Twenty”’ isthe first low-priced car which embodis all the best features of the standard high-priced machines. Wonderful Sales Record Five days after the Hudson **Twenty’’ was announced to the tra dealers asked for 1,452 cars by wire. The entire years’ output we contracted by dealers before the factory had a demonstrator ready. This is overwhelming evidence of what experts thought of the Hudso: “‘Twenty.’’ These cars were bought by dealers—men who know—me? who must invest their money and reputation in them. These dealer knew that for the first time a car on which they could stake thei reputation as judges of value was being built to sell for less thar} $1,000.00—a car free from every objection heretofore raised agains cars selling at or near the price. They knew that the integrity reputation of the personnel of the Hu such as to back up every claim made for the car. Selective, Sliding Gear Transmission The Hudson ‘‘Twenty” has a sliding gear transmission, selective fyre three speeds forward and reverse, such as you find on ‘ackard, Peerless, Pierce, Lozier and other high grade cars. other low-priced cars do not have this type of transmission. The Hudson Motor Car Company, mn Motor Car Company Was}, comicbooks.com