Life — September 23, 1909 — page 23: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

IL ALES esos atest Get Big Men Behind You That was the doctrine of Andrew Car- A splendid example of what such men i] Xirginia Betdge Cards (gold ese) negie. And that is the secret of every can do is this agency itself—the largest simplify Bri st and. teac | ; sian ich é the raleaof the game uncon: | great business success. of its kind in existence. card has printed on Sie ere egy read area If you have big possibilities get big ginin Cards! TE Soaaron teginner, ca will Gat "Virginie Cards’ an indispensable si fill them. samt & ere rea ee men. tofu These men are at your service, if you Get them in every department. But, have a line which offers them a chance. 11 help youto become a Bkat expert. ms ‘i i ising— vay mg campo above all, get big men in advertising: They are willing to prove by a test ke. ||s1 watteitattatng, pot Heros s in selling your goods to the millions. campaign that they can outsell any other VIRGINIA BRIOGE or SKAT Cards ——_— men in the field. 7 The big men are the money makers in They can do it every time, in every The Six Best Jokes all lines of salesmanship. salable line. For they combine their (Continued from page 418) abilities. And this is the ablest corps You know that is true of your road Adding to the World's Knowledge isi: i ica. ee — men, who meet but a few of your cus- of advertising men in America Texcuirk: Why, Willie, what are you draw- ing? tomers. Then how true must it be of We shall ask no contract, no commit- unin: I'm drawing a picture of God your salesmen-in-print? ment, no statement of what. you will Teacuire: But, Willie, you mustn't do that; . spend. All will depend on results. nobody knows how God looks. Why does one article dominate a field, Wir: Well, they will when I get this : 4 We off hi : , done-—Success. and an equal one remain unknown? e offer you this service—the service of big men—for the usual agent’s com- mission; for the price of the common- place. A Canny Minister Why does one advertiser win enor- A newly apppointed Scottish minister on his | Mous success, and another in the same y of office had reason to complain | Jine utterly fail? ‘ss of the collection. “ Mon,” re- | the elders, “they are close—vera confidentially, “the auld meen- put three or four saxpence into the hissel’, just to gie them a start. Of | : ‘ ; took the saxpence awa’ with him One employs capacity, one incapacity. F The ew minster tried te same | One fights with cannons, the other with These are days of giants’ combats in at the next Sunday he again had to re- . * he al failure. The total collection | arrows. And the curious fact is that both the advertising field. The man who nly small, but he was grieved to | pay the same price. strikes with a puny stroke does himself his own sixpences were missing. penieamells be a better preacher than the auld . an injustice. claimed the elder, “but if. ye nowledge o” the world, an’‘o’ fata gaan k in particular, ye'd ha’ done what Successful advertising isn’t an easy jo i to prove our powers, ask us ned the saxpences to the plate."— | matter. The men who can do it are ex- | to state the way. wiser. ceedingly rare, and they command the (8) rare man’s pay. LORD & ‘THOMAS The only way to get them is to make . a business of getting them—to seek and Newspaper, Magazine and Outdoor sift and develop. That is our business, ADVERTISING a Second National Bank Building and it has been for 36 years. Fifth Ave. and Twenty-eighth St., New York The only way to get their maximum Trude Bldg., 67 Wabash Ave., Chicago service is to have them work in corps. = That is how our big men work. Address either office. They are equally equipped. | Nine times in ten the reason lies solely with the salesmen-in-print. Our plea is this: Whatever is worth doing is worth doing well. If you believe in big men, and want to A Sitting Strut William Travers Jerome, district-attorney of New_York, went down to Georgia to address the Georgia Bar Association. Colonel Peter Meldrim was showing Jerome around. “You see that man,” said the Colonel, point- ing out a distinguished person who sat on the hotel porch. “T do.” “Well, suh, that is a man in whom our State legen aint takes great pride. He is Judge ——, sub, the who You MesN BY MAKING ME 4 PAIR | only man in Georgia who can strut silting S WITH ONLY ONE LEG.IN “EM? _ down."—Saturday Evening Post. J atakes'the beat cocks Aids Sigeatign, A jasing aromatic for all wine, spirit and. soda ow TE Ge wr?” plessiog aromatic fr all wine, spirit and sod! “WHAT COLOR KIREON DOES YOUR WIFE WANT ator. At wine merchants’ and druggists’ OH, THE COLOR 1S IMMATERIAL. SHE'S A Important to see that it is Abbott's. CHAMELEON, You KNow.’” comicbooks.com