Life, 1909-09-23 · page 2 of 28
Life — September 23, 1909 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It's a Prudential Insurance Company ad for a "Monthly Income Policy" designed to provide widows with fixed monthly payments. The illustration depicts a domestic scene: a woman relaxes while children play, implying financial security after her husband's death. The ad targets male breadwinners, asking them to "Leave Your Wife a Fixed Monthly Income for Life." The product offers death benefits plus regular monthly payments ($50/month in the example) for 20 years or lifetime. The coupon at left invites readers to request information. This reflects early-20th-century gender assumptions—wives as dependents requiring male financial protection—and emerging insurance industry marketing targeting anxious breadwinners. There is no satire here; it's straightforward commercial persuasion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Leave Your Wife a Fixed Monthly Income for Life The Prudential Newest Monthly Income Policy Provides a Cash Payment at death of Insured AND THEN a regular MONTHLY INCOME for your wife for 20 years or for Life. COST IS LOW $1230 Cash, and $50 a Month for Life Costs, If Age of Insured is 30, and Age of Beneficiary 25, $221.40 per Year An Average Saving of $18.45 per Month, NOW. The Income can be Arranged For in Multiples of $10 per Month up. With Cash Payment at D: NAME sos eosceseeeeeeses ess \ The Prudential Insurance Company of America trees Incorporated as a Stock Company by the State of New Jersey s JOHN F. DRYDEN, President Home Office, NEWARK, N. J. Ge Seturd comicbooks.com