Life, 1909-09-16 · page 27 of 32
Life — September 16, 1909 — page 27: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, not a satirical cartoon. It contains four advertisements for consumer goods. The page features: 1. **Martin & Martin shoes** — promoting specialized footwear (yachting, tennis, golf shoes) with the slogan "Have you got yours yet?" 2. **Makaroff Russian Cigarets** — a luxury cigarette brand claiming two-year production delays due to high demand and reliance on skilled Russian artisans for hand-blending. The ad emphasizes exclusivity and craftsmanship, suggesting supply shortages made the product more desirable. 3. **"Rough on Rats"** — a small cartoon showing someone dealing with rat infestation (likely a pest control product). 4. **Brooks Brothers** — advertising complete school/college outfits and gentlemen's furnishings. The ads reflect early 20th-century consumer culture targeting affluent readers, emphasizing quality, specialization, and status goods. There is no significant political satire visible on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Again we remind you that we are showing ¢he only Yachting Shoe ever made that will not slip on a wet deck—a . Tennis Shoe that weighs nearly a pound less per pair than the sort you are accustomed to—a Golf Shoe that will almost give you wings in walking, and that positively will add to your stroke. HAVE YOU GOT YOURS YET? Martin & Martin Fine Boots for Men and Women No. 1 East Thirty-fifth St., New York No. 183 Michigan Avenue, Chicago ROUGH ON RATS MAKAROFF RUSSIAN CIGARETS can now be supplied in quantities to suit. We haven't advertised the “cigaret of connoisseurs” for two years because we couldn't make them fast enough to supply the demand created by advertising, without tesorting to machines or tocommon labor. As we told you in our last adver- tisement, two years ago, Russian artists at cigaret blending can not be picked up casually in this country. Now we have them. SAY “MAKAROFF” TO YOUR DEALER TODAY 15 and 25 cents, Plain, cork-tip or mouthpiece. Patcarofy loess, ‘Stapusnco18® Llc Boden, CIRCLOTHINGs Gentlemenx Furnishing ds. | Complete School and College Outfits, Clothing, Furnishings, Hats, Shoes, Trunks, Kit Bags and Dressing Cases. Send for Illustrated Catalogue, BROADWAY Cor. TWENTY SECOND ST., NEW YORK comicbooks.com