Life, 1909-09-09 · page 3 of 32
Life — September 9, 1909 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire page**—it's a straightforward automobile advertisement. The page features a Maxwell automobile advertisement from Maxwell-Briscoe Motor Co. (located in Tarrytown, N.Y.). The illustration shows a touring car carrying well-dressed passengers, presented as a practical family vehicle. The ad emphasizes value, claiming the Maxwell offers "greatest value for $1,500" with features like a four-cylinder 30 HP engine, longer wheelbase, and larger wheels compared to competitors. The marketing strategy highlights price advantage ("$250 Less"), reliability testimonials from owners, and lists of added features. This represents typical early-1900s automotive advertising targeting middle-class buyers seeking affordable automobiles. There is no political or satirical content present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
I want to tell you why the Maxwell offers the greatest value for $1,500. The reasons below must be clear to every thinking ‘person. . Won't you please read. why? . shia pines = r 30 HP Touring Car An even better car for $1500 than we could build last season for $1750. Longer wheel base, larger wheels, more powerful engine, a big, roomy, stylish body. We give you without extra charge a magneto, gas lamps and generator—over $150 worth of extras that you pay for in other cars, $1500 and Even Better Acar even better than our four cylinder 30 H. P. of last What Do Do MAXWELL owners ul « ir is so economical season at $1750. A car even better than the model which to keep. Read what this one says—it is a sample of what ran 10,000 miles over country roads without stopping its en- Owners S Say? over 18,270 owners say about the MAXWELL gine. A car even better than the MAXWELL that was Mrs, John R. Ramsey and her three women companions from New raseeaniiciic 6 Howard Street, Baltimore, Md., Nov. 6 San Francisco, A car even’ better than the MAXWELL’S which won Gentlemen: You will be interested to know that my Maxicell has been driven at least 20,00 mites over all kinds of roads, and it is a pleasure to gite it my en= second places in class D of this year's Glidden Tour. In short,a car tiusiastic approval ines MAXW eliabi aeie This applies to its wearing qualities and general reliability, no less than to its MAXWELL reliability with style, comfort and luxury. strength of construction and simplicity of mechanism Yours truly, J. W, WIESENFELD. * Where We _ We have increased the power of the engine 17 %—although Don’t Be The demand for MAXWELLS has in the past exceeded we rate it 30 as last season. We give you 34x 4inch tres "> Have Added —inis means economy. We have changed the rear spring Disappointed name of the nearest dealerwho can fill your order promptly? suspension from semi-elliptic to 34 scroll—this means com- fort. We have lengthened the wheel base 4 inches—the We Model “Q* 4 cylinder 22 H. P. runabout, ing gear : transmission, 3 speeds forward. Magneto equipped, price body is longer, the rear seat wider. These changes add to ATE) Ngatc@ standard ranabout 8850, ‘Three styles of body, qualities of the car. The magnificent new body gives it style {4180 ake Our model “A.A.," 12 IL P. runabout at 8550 is 1 $250 on a better car. greatest value ever prodaced. Costs less to own than a horse and bugs Costs no more to buy. the supply. May we send you our illustrated catalog and SALE_OF MAXWELLS TO DATE OTHER FACTORIES - va Maxwell-Briscoe Motor Co, ew Coste, ba See 8 3 Pawtucket, R. 1. well in use today Boe ie Maia Office sod Factory Providence, R. I. WATCH THE FIGURES GROW WACO STREET, TARRYTOWN, N. Y. Kingsland Point, N. Y. comicbooks.com