Life, 1909-09-02 · page 46 of 48
Life — September 2, 1909 — page 46: what you’re looking at
What you’re looking at
This is a **promotional page** announcing upcoming issues of Life magazine (a satirical publication), not a political cartoon. The page previews four themed issues for September-October. **Key content:** The masthead acrostic spells "GLADNESS LIGHT ART DELICACY RAIMENT AND RELEVANCY ACTION GUMPTION NOURISHMENT UNBOUNDED MODESTY BEAUTIFUL AND ELEVATING REVELRY"—essentially Life's stated values. **Notable previews:** - **September 23: Suffragette Number**—addresses women's voting rights, a major contemporary debate - **October 7: Chorus Girl Number**—promises salacious content ("only baldheaded gentlemen should attend"), exploiting subscriber exclusivity - **September 30: Hudson Number**—celebrates Henry Hudson's exploration, with a humorous aside about him "registering in Hoboken" **The satire:** Life gently mocks its own promotional language, including a "Requiescat in Pace" (funeral notice) for overused advertising phrases like "You cannot afford to miss it." The tone is self-aware and tongue-in-cheek about magazine marketing conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Our Next Number Will contain : It will spring into beauteous being next Tuesday. On sale everywhere. G ladness L ight Art Delicacy Requiescat in Pace ‘Two phrases that we have decided to bury. ‘They are: You cannot afford to miss i and ‘It will pay you to ‘They died a natural and inevitable death in this page in the recent past. They lived long and useful lives, but toward the end they were worked to death. We shall miss them in the future, as they were tried and trusted companions; but their loss will be the reader's gain. What can take their place? Perhaps some kind reader will have the goodness 10 suggest a short phrase which will convey the idea, clearly and concisely, that they rendered so ably about this paper. In the meantime, here are some R aiment and Relevancy A ction G umption N ourishment U nbounded Modesty Beautiful and E levating » Revelry. COMING NUMBERS If Henry Hudson had never done anything else than this, he would be entitled to a lasting fame. October 7. Chorus Girl Number. Colored Cover by Hiller. We hesitate to speak about this number. Only baldheaded gentlemen should attend. When you see it you will hug it with delight. It has this unique advantage over all other numbers, that it doesn’t have to be exploited. The name carries It suggests all kinds of delightful little wickednesse: And yet—Arn’t you glad that you are a regular subscriber, and will get it a few hours ahead of the man who has to buy it on the stand? Ata time like this, minutes count. October 14. Spinsters’ Number. Colored Cover by Phillips. Deliciously proper, and yet not so tame as one might imagine. A spinster is a spinster. Re- member that. Iso, that there are spinsters and September 16. Etiquet Number. Colored Cover by Flagg. Do you always do the proper thing? ‘You can tell by reading this number of LIFE. It contains everything that one needs to know in the best society, whatever that is, September 23. Suffragette Number. Colored Cover by Phillips. Ladies, attention! Here is a number that will undoubtedly interest and amuse you by its un- swerving fidelity to the fatal truth. Shall you vote or not? That is the absorbing question of the hour. It is for you to say. Many of you have said it and many have not. The idea of this number of LI sto settle the question for- ever. We felt that it ought to be done. The affair has gone far enough. Read, ponder, and decide. September 30. Hudson Number. Colored Cover by Hiller. Many years ago Henry Hudson, with infinite pains, sailed across the ocean and registered in Hoboken. This number of LIFE is the result. spinsters. After all, is there anything lovelier and sweeter than a spinster? Yet, if every man did his duty and got married, there would be none of them left. Be this as it may, we still rejoice that they have given the background for this LIFE. AU REVOIR! comicbooks.com ** Dink vat Hendry Hotioa |) id for me” |