Life — August 26, 1909 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

2, —— ~ — — — AN & WRIGHT TIRES. ARE GOOD TIRES d Jat B aa When Choosing Your Tires, lay likely to require in service. under actual road conditions. A trial tire is placed on are strain natin: over th sult_ being carefully tabulated. Thus w real, every-day, everywhere F To this we add in ma ad service. outs and broken fabric threads in This 70% “ factor of safety,” to us, but it is mon stantly increasing sale of our tires. plant.) extra severe servi " It is this ability of Morgan & Wri has g phrase— for other brands. We have a big testing car which is used for nothing else but to try out our tires + wheel of this ly comes, and inflated to its proper riding pressure The car is then run day aiter day, rain or shine, not less than 100 miles a day various roads and pavements, good or bad, determine the strength of material that is actually required to endure our tires 70% tingency which could arise during their service life. In view of this, do you wonder at the extreme rarity of blisters, blows to a MorGAN &-WRIGHT TIRES the civil engineer would call it, is a big expense yin the pocket of the motorist. (We have just made a 25% To the nine motorists out of ten who never r¢ , it is returned fen fold in incre ht tires to save the motorist real money on his yearly maintenance bills that has placed them on a pl ven them a world-wide reputation, forcibly expressed in that well-known | MORGAN WRIGHT TIRES | ARE GOOD TIRES A Morgan & Wright tire with the 70% extra insurance against trouble which each one carries will cost you no more than you are asked to pay Dealers everywhere sell them. Morgan & Wright, Remember This— Thousands of dollars in tire bills and numberless hours of vexatious de- are annually saved the host of motorists who use Morgan & Wright tires by this peculiar advantage which they possess— They are built with nearly 700% more strength than they are where the greatest wear and n and around Detroit, the re- ply provide for every possible con- Our return comes in the con- addition to our wire this reserv d mileage. strength for above other tires—that The Literary Zoo (Continued from page 259) the announcement that advertising is being rec- ognized as a suitable study for the young men at Swarthmore College. This is as it should be. * be SMOKING TOBACCO WITHOUT A BITE OR A REGRET. The best blend of the world’s finest tobaccos. 13602. 40 cts ; 334 oz. Tc; 34 1b. $1.65: 11b. $3.30. If not at your dealers will send’ prepaid upon receipt of price. Sent PREE—Booklet * How to Smoke a Pipe.” Write today. £. HOFFMAN COMPANY, MFRS., 179 Madison St., Chicago. Against the student who has a smattering of Homcr we would cheerfully back in the game of life the scholar who has mastered “The Theory of Advertising” and is looking around for a dead wall to put it in practice. We have taken especial cognizance of this course at Swarth- more because of its intimate relation to litera- ture, of which advertising is the handmaiden. “Look into your heart and advertise’ is an in- junction no author can afford to disregard. He may not have to do the bill-posting himself, but it is imperative that he have a sufficient acquaint- ance with the art to select a publisher who is an expert in “display '” announcements. Another cheerful sign of the times is the tend- ency to replace the dry-as-dust text book with a work of imagination—something that one may AROUND THE WORLD COOK'S 38th Annual Series of TOURS de LUXE Cover varied reales, nclediag JAPAN, NORTH CHINA, SOUTH CHINA KOREA, MANCHURIA, MANILA, BURMA, CEYLON, SIAM, INDIA, EGYPT. Highest clas travel, best betel Heited mall’ parties, complete advance arrangwoenis mode BY eet own Oriestal oles, Leog expert ne eas er eorvice Bn Toure teave Man ¥1 rn Oct. 205 eastbound, bes ty rk Nos 2, 23, Dee 8, ‘and Jam. boris THOS. COOK & SON sw ve Or our 146 offices throughout the world JAVA, a aster at a sitting, without fatigue. The begin. mings of this movement may be traced to the revolution in historical methods, whereby Mich- clet—the Upton Sinclair of French history—lent the glamour and the animation of a“ best s¢ to his account of the Middle Ages. History at once took its place on a literary level with ro: mance, and justified the opinion of the learned Villemain that Sir Walter Scott had Plutarch “beaten to a pulp.” Gibbon will answer, at a pinch, if you want to read about Rome, bor who would not cheerfully trade the “Decline and Fall’ for a copy of Marion Crawford's “Ave Roma Immortalis’?? Evolution and_ theology have been popularized by John Fiske; Prof. Wil- liam James, pragmatist, has superseded Kani and Hegel in the nurseries and kindergartens of Bos ton; and now the complete works of Jack don are dislodging many of the technical tre. ises in the schools. Sociology—the foremos: sci- ence of the day—cannot easily be acquired with out a perusal of “The Road” and “The | of the Abyss’; both these books have their place in college courses. “ Before Adam is part of the “required reading" in. Profess Keller's course in anthropology in Yale hile Stanley Waterloo’s “ Story of Ab" is being con sidered as a useful primer for the preparatory department. “In ‘The Iron Heel,’ "" remarks one of the most noted sociologists of America, “Mr. London’s analysis of the social si is essentially scientific.’ Finally, as evidence of the general reader's avidity and catholic taste in the pursuit of serious literature, we note with in- terest that the three works (non-fiction) most in request at the New York public libraries are Ibsen's plays, Shaw's plays, and Wentworth’s Geometry. Oh, would we were a boy in! Any er marian objecting to that locution is hereby re- ferred to Professor Lounsbury. W. T. Larved. Not a Bird to Imitate Much has been said of the modesty and ret- icence of the Wright brothers of aeroplane fame, That they are able to give a clever rea- son for their reserve is indicated by this siory, told by Maximilian Foster in Outing “You see,"” said the financial agent of the two Dayton sky-fliers, “the Wrights are what you might call too shy and too modest. 1 sai! so once to Wilbur, and do you know what he answered ?"? Mr. Flint paused long enough to chuckle “Wilbur said to me, ‘Mr. Flint, the best talker and the worst flier among the birds is the parrot.’ ""—Youth’s Companion. tion ‘The best ale because brewed from the best ingredients and by be best processes. A full favored, full bodied ale, as delicioss t2 the fis as tis sathstying to the tmuat exacting requirements, The ideal ale for tasnily ose. Try tt At lading Hotels, Restaurants and Cafes ‘A. G. VAN NOSTRAND, BUPes, Hilt Brewertes comicbooks.com