Life, 1909-08-12 · page 24 of 28
Life — August 12, 1909 — page 24: what you’re looking at
What you’re looking at
This page is primarily **advertising and satirical commentary** rather than political cartooning. The main content is an extended humorous essay titled "Being Photographed," satirizing the vanity and awkwardness of sitting for portrait photographs. The satire targets **middle-class social types**: a pompous senator whose smile is revealed as a mask hiding ambition, a self-satisfied clergyman, a vain opera singer, country girls, and athletes. The piece mocks how people present false versions of themselves before the camera, yet appear entranced or possessed once photographed. The humor derives from the **gap between vanity and reality**—people deny wanting photographs while carefully grooming themselves, and the supposedly "truthful" camera somehow captures something artificial in everyone. The page also features period **advertisements** for Club Cocktails, Heublein spirits, Philip Morris cigarettes, Liqueur Pères Chartreux, and Thread & Thrum Rugs—typical early 20th-century consumer goods marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
besides Club Cocktails A Bottled Delight The difference between CLUB COCKTAILS and the guess- work kind, is just the differ- ence between a real drink aod an imitation, Get CLUB COCKTAILS from your dealer. Martini (gin base) Manhattan (whi hey base) are always popular. G. F. HEUBLEIN & BRO. Hartford NewYork - Being Photog raphed O one ever admits that he goes to be photo- graphed of his own volition. He pleads the urgency of friends and relatives. But behind this screen hides vanity, perhaps; or the desire to sce himself as ot! He wishes to get out and have terior glimpse at his personality. In the uncer- tainty of record should be left posterity, even if the man portrayed be as com- monplace in the of who rs sce h the island of sclf an ex+ life some be for as was the gentleman Dr. Holmes sa: That fissure in thy f By somethir May be To shove the victuals in. portrait like a chin, a very use So our good man brushes his hair with unusual care, gives an extra twirl to his mustache and forth to the ON friend, who meets him on the way, knows that ing doing, that he is the crises of life, per haps about to pu une to the touch with some fair one k of grave determination in his face—the dentist sits wait ing for the gloomy visitor—the de vith whirring buzz machine and fearfully made steel probes—the dentist with suave smile and soft talk of club Saturday nights, just as the steel point is on the nerve and the patient, gagged with rubber, is choking in his own juic At the street door leading to the photographer's studio are cases presenting the specimens of the skill of the sun-aided artist. A United States lies but no, there is a ‘OUR own individual rug, dif- ferent from all other rugs, and in ahigh class wool fabric adapted to your own decorations, If the rags {n stock colors do not suit your requirements we will make one that will, either plain, self-tone or contrast: All sizes up to twelve feet wide, any length. Seamless, wool weft, reversible, heavy and dura Id by best shops or write for color line and price list to ARNotD, CONSTABLE & Co., New York, THREAD & THRUM WORKSHOP, Ausven, | Senator smiles so blandly that at first sight it ems that it is a permanent benevolence emanat- ing from within, but on a closer inspection the smile comes off like a mask, and beneath it you sce the determination, the vigor, which’ made him a leader of men; a plump clergyman, oozing self-satisfaction, sits in his surplice on a sofa; a great opera singer looks out at a world sep- arated from her by the eternal glare of foot- lights; a country belle simpers over a bouquet and a’ group of football players stand about the oval pigskin which they have won in the game of the year. The sun limns quickly and the camera is said to be ever truthful, but as the man to be photo- graphed looks at these portraits, he secs that, while cach represents a distinct personality, all are as it were in a trance; from the Knight of Pythias, in his’ plumed chapeau, to the little girl with her doll. Something has obsessed them. What is it? In a few minutes the sitter is shown into dressing-room, where he arranges h hair with the celluloid brush (there is for. the younger man), he dusts his coat, re-ties his neck- tie, takes a parting glance at the expressive coun- ance which the sun is so soon to write on a sensitized film and then walks into the studio where a bland tist invites him to take a chair— and such a chair! It seems to be designed after the naturalist’s restoration of an extinct animal, hideous as to head, knobs and claws. Seated in a chair like this a man feels at once the spell of the studio. The camera, always mysterious, points at him. He knows that it is a comb ; Liqueur . Peres Chartreux ‘Tho original and genuine Chartreuse has alway Boon ate still ts made by the Carthusian Monks (Peres Chartrour), who, singe thelr expulsion rom France, have been’ located at Ts na, Spain ; and, although the old labels and insignis originated by the Monks havo been adjudged by the Federal Courts of Sis conatry to be sult the exclusive propert; 1e Mon! ir worl fenowsed.. product is nowadays” known as “Liqueur Péres Chartreux." At first-class Wine Merchants, Grocers, Hotels, Cafés, & Co.. 45 Broadway, New York, N.Y. Bole Agents for United States. 2 EAA ADAGE OREA GAGA EA GAGA GAGAENGAE aS ¥ s $ 6 6 § : s : 5 $ s s $ § ‘ : HILIP MORRIS ORIGINAL LONDON Just the | clas smoke ever made CAMBRIDGE regular 25e. AMBASSADOR after-dinner size 35c. ** The Little Brown Box."* still inoper: in its rang All the customary creases are drawn out of his clothes by the photographer. A firm i port is placed behind his head; his very fingers are arranged, in unnatural relations, one with the other; he is told to sit back deeper in the chair, to turn his head to the right, and to direct is eyes to the left upon the photograph of a plain young woman set up at a long range, open his eyes so as to soften his expression, pull in his chin; but he is allowed, as a single boon, to wink his eyes slowly, as he does in life Then comes the click of the shutter, the sus pense of ten seconds. Then a re-posing, a shift of muslin screens, the another stage chair, and this time of a carved table, made only for photographers, and the life of the Rev. Cyrus Wyman, missionary, is put into the sitter’s hand and he is taken at his stu The trance is complete; the sitter is not hi self again for full half an hour aft the outer air, and when the proofs come to hi his vanity is dead forever; he feels that he is not only ill an irretrievable chump. He to be a millionaire, that he might have gent pull out his f nd personify it, than send to posterity such a counter- feit presentment of an obsessed “chump ’’! Then some day a fearless amateur will take a snapshot of him with a kodak, as he walks cross the lawn, and lo, there he is, natural and himself a Photographers should travel, as the early ones did, like tin peddlers in a wagon, and take their subjects unawares; or, at least, they might abandon weird furniture and head- rests and take a man seated in a chair of the period, with the wrinkles in his clothes and his eye unfixed upon a distant object. All That Saved Them Kixp Lapy: So you are a sailor? Tue Hono: Yes, ma’am. Las’ winter me an’ ten udder fellers wuz shipwrecked on a barren island, an’ all our grub lost. Krxp Lapy: And how long did you remain there? Tue Hovo: T’rce mont’s, lady. Krxp Lavy: But how did you manage to keep alive if all your provisions were lost? Tur Hono: De ship turned turtle, ma’am, an’ we lived on turtle sorp. See?—The Wasp. ive, and yet he fears to stir while sup: trial of vored, but vorite sin comicbooks.com